Purpose Implementing servitization requires collaborative efforts from multiple actors in the
business network or ecosystem. A multi-actor perspective is considered valuable for …

This article introduces the reader to the special issue of Industrial Marketing Management on
innovation ecosystems. The concept of the innovation ecosystem has created considerable …

Purpose The application of artificial intelligence (AI) in the customer market has completely
changed customer behaviors. This study aims to investigate the customers' co-creation …

Super application (super app) is a technology that integrates different functionalities for
users to access various services in one umbrella app. In recent years, mobile users have …

Digital distribution has enabled game studios to reach global audiences and treat mobile
games as services rather than products, creating novel opportunities to develop value …

Purpose Urban centers, with their dense populations and evolving mobility patterns, are
pivotal in addressing global sustainability challenges. This study focuses on identifying the …

Digital platform ecosystems have formed profitable centers of gravity over the past decade.
However, in several areas, such as the Internet of Things (IoT), the platform business is still …

With growing awareness of sustainability and convenience expectations, customers are
increasingly demanding integrated and seamless mobility in the form of mobility-as-a …

The nuanced understanding of process that firms in the B2B setting undergo for VCC and
the role different types of technologies play in that process is missing. We adopted a …

Purpose There is a paucity of published research regarding service employees' side of
gloomy consequences emanating from value co-creation (VCC). The purpose of this paper …