Thirty years ago, Hirschman and Holbrook (1982) advocated greater attention to hedonic
consumption and the myriad ways in which consumers seek pleasure and enjoyment. A …

This chapter reviews research on consumer psychology with emphasis on the topics of
categorization, inferences, affect, and persuasion. The chapter reviews theory-based …

The rapid growth of online purchasing in recent years has emphasized the accompanying
role of home delivery service provided by delivery personnel in ensuring customer …

This study develops a model based on the developmental theory of place attachment. The
model considers the influence of tourists' emotions on place attachment and the mediating …

The incessant advancement of e-commerce has brought promising opportunities for vending
fresh commodities and stimulated the ongoing growth in the demand for fresh products …

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …

The theorization of emotion receives considerable attention in contemporary tourism
literature. Remarkably, existing studies largely ignore the operationalization of emotion in …

Destination branding has developed considerably as a topic area in the last decade with
numerous conceptualizations focusing on different aspects of the brand. However, a unified …

Ecological marketing claims have been criticized for confusing or misleading buyers,
leading to calls for more rationality in promoting and evaluating 'green'products. However …

Purpose–The purpose of this paper is to evaluate the relationship between customers'
emotional attachment toward bank service providers and bank loyalty. In particular, the study …