The employment of anthropomorphism in promotion has witnessed a notable surge in recent
times, surpassing prevous levels in the hospitality and tourism sectors. This research …

The notion of 'anthropomorphism'has been a subject of intrigue for transdisciplinary
academics and scholars for the longest time, as the origin of this concept dates back to the …

Purpose Anthropomorphism plays a crucial role in the deployment of human-like robots in
hospitality and tourism. This study aims to propose an anthropomorphism-based typology of …

Purpose As information technology advances, the prevalence of AI chatbot products is on
the rise. Despite optimistic market projections, consumer skepticism towards these agents …

This study proposed and tested a theoretical framework that investigated the influences of
perceived risk and information security on hotel customers' intention to use service ts. In …

Many hotels and restaurants deploy service robots to improve the quality and efficiency of
customer service, but this approach inevitably poses some risks and challenges. This study …

Purpose This study aims to analyze workplace ostracism, robot anthropomorphism,
employees' readiness to change and employees' service adaptive behavior. The moderating …

Wine purchases can be uncomfortable for many restaurant consumers. This research
investigates the service provider's effect on diners' behavioral intentions after ordering wine …

While consumer acceptance of anthropomorphized robots has gained significant attention,
limited research has examined the effectiveness of anthropomorphizing robots from a social …

As teaming humans and robots becomes increasingly common in hospitality organizations,
it is crucial to understand factors that facilitate and hinder human-robot collaborations …