Hiding in plain sight: A longitudinal study of combosquatting abuse
Domain squatting is a common adversarial practice where attackers register domain names
that are purposefully similar to popular domains. In this work, we study a specific type of …
that are purposefully similar to popular domains. In this work, we study a specific type of …
Ads and Fraud: a comprehensive survey of fraud in online advertising
S Sadeghpour, N Vlajic - Journal of Cybersecurity and Privacy, 2021 - mdpi.com
Over the last two decades, we have witnessed a fundamental transformation of the
advertising industry, which has been steadily moving away from the traditional advertising …
advertising industry, which has been steadily moving away from the traditional advertising …
Affiliate crookies: Characterizing affiliate marketing abuse
Modern affiliate marketing networks provide an infrastructure for connecting merchants
seeking customers with independent marketers (affiliates) seeking compensation. This …
seeking customers with independent marketers (affiliates) seeking compensation. This …
Understanding the detection of view fraud in video content portals
While substantial effort has been devoted to understand fraudulent activity in traditional
online advertising (search and banner), more recent forms such as video ads have received …
online advertising (search and banner), more recent forms such as video ads have received …
Discovering group-based transnational cyber fraud actives: A polymethodological view
Transnational cyber fraud is a threat to individuals, organizations, and governments all over
the world. However, there is a scarcity of studies that investigate this increasingly perilous …
the world. However, there is a scarcity of studies that investigate this increasingly perilous …
An extensive study on online and mobile ad fraud
The advertising ecosystem faces major threats from ad fraud caused by artificial display
requests or clicks, created by malicious codes, bot-nets, and click-firms. Currently, there is a …
requests or clicks, created by malicious codes, bot-nets, and click-firms. Currently, there is a …
Information disclosure and partner management in affiliate marketing
The recent massive proliferation of affiliate marketing suggests a new e-commerce paradigm
which involves sellers, affiliates and the platforms that connect them. In particular, the fact …
which involves sellers, affiliates and the platforms that connect them. In particular, the fact …
Information design in affiliate marketing
The recent massive proliferation of affiliate marketing suggests a new e-commerce paradigm
which involves sellers, affiliates and the platforms that connect them. In particular, the fact …
which involves sellers, affiliates and the platforms that connect them. In particular, the fact …
Is this an ad?: Automatically disclosing online endorsements on youtube with adintuition
Undisclosed online endorsements on social media can be misleading to users who may not
know when viewed content contains advertisements. Despite federal regulations requiring …
know when viewed content contains advertisements. Despite federal regulations requiring …
Follow the traffic: Stop** click fraud by disrupting the value chain
M Faou, A Lemay, D Décary-Hétu… - 2016 14th Annual …, 2016 - ieeexplore.ieee.org
Advertising fraud, particularly click fraud, is a growing concern for the online advertising
industry. The use of click bots, malware that automatically clicks on ads to generate …
industry. The use of click bots, malware that automatically clicks on ads to generate …