Hiding in plain sight: A longitudinal study of combosquatting abuse

P Kintis, N Miramirkhani, C Lever, Y Chen… - Proceedings of the …, 2017 - dl.acm.org
Domain squatting is a common adversarial practice where attackers register domain names
that are purposefully similar to popular domains. In this work, we study a specific type of …

Ads and Fraud: a comprehensive survey of fraud in online advertising

S Sadeghpour, N Vlajic - Journal of Cybersecurity and Privacy, 2021 - mdpi.com
Over the last two decades, we have witnessed a fundamental transformation of the
advertising industry, which has been steadily moving away from the traditional advertising …

Affiliate crookies: Characterizing affiliate marketing abuse

N Chachra, S Savage, GM Voelker - Proceedings of the 2015 Internet …, 2015 - dl.acm.org
Modern affiliate marketing networks provide an infrastructure for connecting merchants
seeking customers with independent marketers (affiliates) seeking compensation. This …

Understanding the detection of view fraud in video content portals

M Marciel, R Cuevas, A Banchs, R González… - Proceedings of the 25th …, 2016 - dl.acm.org
While substantial effort has been devoted to understand fraudulent activity in traditional
online advertising (search and banner), more recent forms such as video ads have received …

Discovering group-based transnational cyber fraud actives: A polymethodological view

S Chen, Y Yuan, XR Luo, J Jian, Y Wang - Computers & Security, 2021 - Elsevier
Transnational cyber fraud is a threat to individuals, organizations, and governments all over
the world. However, there is a scarcity of studies that investigate this increasingly perilous …

An extensive study on online and mobile ad fraud

H Shaari, N Ahmed - 2020 - dspace.elmergib.edu.ly
The advertising ecosystem faces major threats from ad fraud caused by artificial display
requests or clicks, created by malicious codes, bot-nets, and click-firms. Currently, there is a …

Information disclosure and partner management in affiliate marketing

SA Suryanarayana, D Sarne, S Kraus - Proceedings of the First …, 2019 - dl.acm.org
The recent massive proliferation of affiliate marketing suggests a new e-commerce paradigm
which involves sellers, affiliates and the platforms that connect them. In particular, the fact …

Information design in affiliate marketing

SA Suryanarayana, D Sarne, S Kraus - Autonomous Agents and Multi …, 2021 - Springer
The recent massive proliferation of affiliate marketing suggests a new e-commerce paradigm
which involves sellers, affiliates and the platforms that connect them. In particular, the fact …

Is this an ad?: Automatically disclosing online endorsements on youtube with adintuition

M Swart, Y Lopez, A Mathur, M Chetty - … of the 2020 CHI Conference on …, 2020 - dl.acm.org
Undisclosed online endorsements on social media can be misleading to users who may not
know when viewed content contains advertisements. Despite federal regulations requiring …

Follow the traffic: Stop** click fraud by disrupting the value chain

M Faou, A Lemay, D Décary-Hétu… - 2016 14th Annual …, 2016 - ieeexplore.ieee.org
Advertising fraud, particularly click fraud, is a growing concern for the online advertising
industry. The use of click bots, malware that automatically clicks on ads to generate …