The COVID‐19 pandemic has created unprecedented disruptions in consumers' daily lives.
Regulations imposing social distancing, quarantine and full‐scale lockdowns have …

Automatic Gender Recognition (AGR) is a subfield of facial recognition that aims to
algorithmically identify the gender of individuals from photographs or videos. In wider society …

Purpose The purpose of this study is to explore how vulnerable healthcare consumers foster
social support through visual storytelling in social media in navigating healthcare …

Research on how vulnerable consumers navigate various marketplaces and service
interactions, develo** specific consumer skills in order to empower themselves during …

Purpose This paper identifies consumer reactions towards female empowerment in
advertising in order to explore the supporting arguments for criticisms of lack of authenticity …

Purpose The purpose of this study is to identify the role of mediators in supporting value co-
creation for vulnerable consumers in a service context. The authors propose that in …

Purpose This conceptual paper explores gaps in bank privacy protection practices and
advocates for banks to integrate market-oriented (MO) approaches in their corporate digital …

Purpose The purpose of this paper is to propose an integrative framework for vulnerability
analysis in social marketing systems by identifying, investigating and problematising the …

In this article, our focus is on how trans consumers experience symbolic violence to draw
attention to inequalities that may otherwise remain hidden. Unlike overt acts of physical …

A growing body of consumer research on intersectionality in the marketplace focuses on
identifying overlap** oppressive consumer identity categories, such as gender and race …