Engaging users is a priority for designers of products and services of every kind. The need to
understand users' experiences has motivated a focus on user engagement across computer …

Although gamification in the workplace is burgeoning, organizations frequently have
difficulty sustaining user engagement with a gamified information system (IS). The focus of …

This book explains how designing, playing and modifying computer games, and
understanding the theory behind them, can strengthen the area of digital humanities. This …

Purpose This research draws on goal framing theory and gamification affordance to
understand how gamification design encourages users' continuous usage of information …

Abstract Approach and avoidance are typical behavioral tendencies of consumers when
exposed to a new environment. Drawing on the stimulus-organism-response (SOR) …

The aim of this survey is to provide an overview of the various components of “computer
aided affective learning systems.” The research is classified into 3 main scientific areas that …

Despite the popularity of the technology acceptance and adoption studies, adoption of
persuasive systems has not been investigated from a theoretical perspective. In the present …

Purpose The purpose of this paper is to facilitate understanding of how to convert free
players to paid consumers in free-to-play games. Design/methodology/approach Drawing …

Purpose Retailers increasingly are using gamification to make the customer experience
(CX) more exciting and encourage favourable customer outcomes. This paper aims to …

Purpose The importance of co-innovation platforms has been well established, but a valid
and reliable instrument to measure the affordances of these platforms for co-innovation …