Scaling up change: a critical review and practical guide to harnessing social norms for climate action
Anthropogenic carbon emissions have the potential to trigger changes in climate and
ecosystems that would be catastrophic for the well-being of humans and other species …
ecosystems that would be catastrophic for the well-being of humans and other species …
Nudging pro‐environmental behavior: evidence and opportunities
Human behavior is responsible for many of our greatest environmental challenges. The
accumulated effects of many individual and household decisions have major negative …
accumulated effects of many individual and household decisions have major negative …
Dynamic norms promote sustainable behavior, even if it is counternormative
It is well known that people conform to normative information about other people's current
attitudes and behaviors. Do they also conform to dynamic norms—information about how …
attitudes and behaviors. Do they also conform to dynamic norms—information about how …
Overcoming salience bias: How real-time feedback fosters resource conservation
Inattention and imperfect information bias behavior toward the salient and immediately
visible. This distortion creates costs for individuals, the organizations in which they work, and …
visible. This distortion creates costs for individuals, the organizations in which they work, and …
The use of green nudges as an environmental policy instrument
This article discusses the use of green nudges—behavioral interventions aimed at reducing
negative externalities—as an environmental policy instrument. We present a new framework …
negative externalities—as an environmental policy instrument. We present a new framework …
How social norms are often a barrier to addressing climate change but can be part of the solution
We argue that the behavioral challenges posed by climate change are fundamentally
problems of social influence. Behaviors that perpetuate climate change are often opaque in …
problems of social influence. Behaviors that perpetuate climate change are often opaque in …
Dynamic norms drive sustainable consumption: Norm-based nudging helps café customers to avoid disposable to-go-cups
Excess use of disposable to-go-cups constitutes a severe sustainability threat. Behavioral
economics and economic psychology suggest various antidotes. In the present paper, we …
economics and economic psychology suggest various antidotes. In the present paper, we …
The interaction of descriptive and injunctive social norms in promoting energy conservation
Behavioural interventions that leverage social norms are widely used to foster energy
conservation. For instance, home energy reports combine information on others' behaviour …
conservation. For instance, home energy reports combine information on others' behaviour …
Social norms and energy conservation beyond the US
The seminal studies by Allcott and Mullainathan (2010), Allcott (2011), and Allcott and
Rogers (2014) show that social comparison-based home energy reports (HER) are a cost …
Rogers (2014) show that social comparison-based home energy reports (HER) are a cost …
Develo** a scalable dynamic norm menu-based intervention to reduce meat consumption
How can we curb the current norm of unsustainable levels of meat consumption? Research
on dynamic norms finds that learning that others are starting to eat less meat can inspire …
on dynamic norms finds that learning that others are starting to eat less meat can inspire …