The concept of “new luxury” has challenged the conventional marketing of luxury goods as
prestigious, leading to greater expansion of mass luxury meaning. This has become more …

This study joins a rapidly growing body of research that investigates the multi‐faceted
impacts of the Covid‐19 pandemic on consumers' behavior. Specifically, we examine how …

With the advent of the post-COVID-19 era, corporate managers of import and export trade
are now more sensitive in their daily work, and their decisions are more likely to be …

In the modern business environment, marketing stands out as a strategic instrument for
retailers, playing a pivotal role in influencing consumer behavior and bolstering sales …

Based on social exchange theory and social identity theory, this article examined how
displays of luxury—manipulated through the presence of luxury brand on clothes—affects …

Negative psychological experiences, such as exposure to a status threat, are an important
driver of consumer behavior. While existing literature has overwhelmingly argued that …

Compensatory consumption is a typical strategy used by consumers to alleviate feelings of
self‐discrepancy. This phenomenon occurs in multiple contexts, and the related literature …

This study aims to investigate the impact of Internet finance on the urban household savings
rate. We constructed a theoretical model to depict the mechanism of how Internet finance …

Building on the idea that luxury products can signal the owner's status to others, this
research elucidates how fundamental and pervasive social factors—power distance belief …