It is increasingly apparent that we require a substantial reduction in animal production and
consumption for the sake of the environment and public health. In this paper, we conducted …

Even though machine learning (ML) applications are not novel, they have gained popularity
partly due to the advance in computing processing. This study explores the adoption of ML …

Conversational artificial intelligence (AI) disrupts how humans interact with technology.
Recently, OpenAI introduced ChatGPT, a state-of-the-art dialogue model that can converse …

Artificial intelligence (AI) agents driven by machine learning algorithms are rapidly
transforming the business world, generating heightened interest from researchers. In this …

In the rapidly advancing age of Generative AI, Large Language Models (LLMs) such as
ChatGPT stand at the forefront of disrupting marketing practice and research. This paper …

Words are part of almost every marketplace interaction. Online reviews, customer service
calls, press releases, marketing communications, and other interactions create a wealth of …

This article introduces algorithmic bias in machine learning (ML) based marketing models.
Although the dramatic growth of algorithmic decision making continues to gain momentum in …

Influencer marketing has become big business. But while influencers have the potential to
spread marketing messages and drive purchase, some posts get lots of engagement and …

The current expansion of theory and research on artificial intelligence in management and
organization studies has revitalized the theory and research on decision-making in …

Sentiment is fundamental to human communication. Countless marketing applications mine
opinions from social media communication, news articles, customer feedback, or corporate …