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Factors of customers' channel choice in an omnichannel environment: a systematic literature review
The proliferation of mobile devices and the continuous development of online technologies
has led to an increasing variety of channels, leaving customers with a choice of channel …
has led to an increasing variety of channels, leaving customers with a choice of channel …
[PDF][PDF] The new paradigm of the omnichannel retailing: key drivers, new challenges and potential outcomes resulting from the adoption of an omnichannel approach
The rise of the Internet, mobile technologies and digital disruption have changed the retail
business as well as the implementation of the levers of retail mix and the behavior of …
business as well as the implementation of the levers of retail mix and the behavior of …
The omnichannel continuum: Integrating online and offline channels along the customer journey
This paper provides a framework for conceptualizing omnichannel integration as a
continuum, identifies phenomena that determine how firms should position along that …
continuum, identifies phenomena that determine how firms should position along that …
How convenient is it? Delivering online shop** convenience to enhance customer satisfaction and encourage e-WOM
The purpose of this article is to identify which dimensions of online convenience affect
consumers' intention of using online shop** and explore a conceptual model to …
consumers' intention of using online shop** and explore a conceptual model to …
Re-examining online customer experience to include purchase frequency and perceived risk
This research examines the important emerging area of online customer experience (OCE)
using data collected from an online survey of frequent and infrequent online shoppers. The …
using data collected from an online survey of frequent and infrequent online shoppers. The …
Online second-hand shop** motivation–Conceptualization, scale development, and validation
Despite the increasing popularity and growth of online second-hand peer to peer/customer
to customer (P2P/C2C) e-commerce, research on online second-hand shop** remains …
to customer (P2P/C2C) e-commerce, research on online second-hand shop** remains …
Examining customer channel selection intention in the omni-channel retail environment
Omni-channel supply chain management, with the objective of integrating multiple channels
to achieve better overall performance across the entire supply chain, has been implemented …
to achieve better overall performance across the entire supply chain, has been implemented …
Convenience stores in the digital age: A focus on the customer experience and revisit intentions
The digital age has posed challenges to the convenience store (c-store) industry regarding
the types of technology investment required to compete in the digital world, and the c-store …
the types of technology investment required to compete in the digital world, and the c-store …
The role of online experience in the relationship between service convenience and future purchase intentions
This article investigates the effects of online convenience and shop** experience on
consumer satisfaction and future purchase decisions by applying a different view to explain …
consumer satisfaction and future purchase decisions by applying a different view to explain …
Moving from multi-channel to Omni-channel retailing: Special issue introduction
In this special issue “Moving from Multi-Channel to Omni-Channel Retailing”, the Journal of
Retailing and Consumer Services presents a series of papers covering topics to gain a …
Retailing and Consumer Services presents a series of papers covering topics to gain a …