Since the late 1990s, online shop** has taken off as an increasing number of consumers
purchase increasingly diversified products on the Internet. Given that how to attract and …

Nowadays, the rapid development of the Internet and its effect on daily life has introduced a
new consumer profile which is referred to as the'online consumer'. Such consumers are …

Addresses one of the fundamental issues of e‐marketing: how to attract and win over the
consumer in the highly competitive Internet marketplace. Analyses the factors affecting the …

The aim of the authors of this paper was to identify areas that would aid in develo** a
better understanding of the dynamics of a customer's decision to shop online. To accomplish …

Purpose Few studies have investigated how anxiety operates within the Unified Theory of
Acceptance and Use of Technology (UTAUT) Framework. Consequently, this investigation …

The Internet is a global communication medium that is increasingly being used worldwide as
an innovative tool for marketing goods and services. At the end of 2010, Internet users in …

Online retailing in India has shown tremendous growth in the recent years. However as
compared to the other countries leading in online retailing, India is still in its initial stage of …

The present study applied the theory of planned behavior (TPB) to examine consumers'
intention to shop online during the COVID-19 pandemic and its influence on purchasing …

There is a dynamic and interconnected international setting shaped by the power of the
Internet and social media. To gain more consumers, understand their behaviours and …

It was not long ago when technological emergence fundamentally changed the landscape of
global businesses. Following that, business operations started shifting away from traditional …