The business world is facing a very complicated situation due to the COVID-19 pandemic.
Small-and medium-sized companies (SMEs)—both in Spain and at the global level—are …

Taking the digital marketing activities carried out by female-led microenterprises as its
jum**-off point, this paper aims to accomplish two main goals: firstly, to analyze the effects …

The digital age has transformed business opportunities and strategies in a resolutely
practical and data-driven project universe. This book is a comprehensive and analytical …

This chapter highlights the essential role of training in small and medium enterprises by
examining key training methods. It indicates that owners who resort to a proactive approach …

The entrepreneurial ecosystem is shaped by digital technologies, which are seen as a major
source of transformation in the environment. The policy has a significant power to influence …

This case study presents the business milestone and sustainability of a small medium-sized
(SME) business known as Rohaya & Abu Bakar Enterprise. This case study aims to discover …

Entrepreneurs are the backbone of any economy. The role played by the entrepreneurs will
lower the burden of the government by creating more employment opportunities for the …

The most challenging task of the 21st century is to realize the significance of innovative
services, well-informed employees, and strategic flexibility. It is suggested that …

Social sustainability involves decisions and practices that involve effective usage of
resources and the involvement of communities for growth that can be sustained. Small …

The term entrepreneurship refers to an individual's ability to put into action an idea that
combines such attributes as ingenuity, creativity, risk-taking, innovation, and the ability to …