Avatar marketing: a study on the engagement and authenticity of virtual influencers on Instagram
MJ De Brito Silva, L de Oliveira Ramos Delfino… - Social Network Analysis …, 2022 - Springer
Avatar marketing gained momentum as a brand endorsement strategy. However, there is a
lack of studies encompassing the benefits, risks, and operational mechanisms regarding …
lack of studies encompassing the benefits, risks, and operational mechanisms regarding …
[HTML][HTML] Drivers of sustainable innovation strategies for increased competition among companies
The present study aims to analyse the sustainable innovation strategies that companies can
implement in their business models in order to improve their economic performance and …
implement in their business models in order to improve their economic performance and …
Message matters: Correcting organisational fake news
B Kropf, M Wood, K Parsons - Computers in Human Behavior, 2023 - Elsevier
Misinformation and fake news represent significant strategic and financial risks to
organisations. To dispute or manage fake news, organisations are often compelled to …
organisations. To dispute or manage fake news, organisations are often compelled to …
The power of influence: How social media influencers are sha** consumer decision making in the digital age
SH Mrisha, S **xiang - Journal of Consumer Behaviour, 2024 - Wiley Online Library
The prevalence of social media influencer (SMI) marketing has compelled businesses to
adjust to the changing landscape of the digital age. This adjustment is driven by the …
adjust to the changing landscape of the digital age. This adjustment is driven by the …
How Do Influencers Create Value for SMEs? A TikTok Review in the Philippines
VJC Escolano - … 8th International Conference on Business and …, 2023 - ieeexplore.ieee.org
Social media has continuously grown globally through the years. One of the emerging social
media platforms that becomes relevant today is TikTok. The prevalence of TikTok opens …
media platforms that becomes relevant today is TikTok. The prevalence of TikTok opens …
The hidden reasons behind generation Z's green choices
JM Lopes, S Gomes, N Suchek, S Nogueira - Discover Sustainability, 2024 - Springer
The green purchasing decision has become an increasing research focus, reflecting
consumers' growing commitment to sustainability. Generation Z consumers are recognised …
consumers' growing commitment to sustainability. Generation Z consumers are recognised …
ACCOUNTQUAL: a scale for measuring accounting service quality
V Azzari, EW Mainardes, AX Beiruth - Journal of Accounting & …, 2024 - emerald.com
Purpose This study aims to develop and validate a scale for measuring accounting service
quality (ASQ), which is named ACCOUNTQUAL. Design/methodology/approach The …
quality (ASQ), which is named ACCOUNTQUAL. Design/methodology/approach The …
Nuevas tendencias laborales y la zona gris de los “kidinfluencers” en Colombia
JGN Sánchez, DLH Fernández… - Revista de ciencias …, 2023 - dialnet.unirioja.es
La normativa laboral internacional poco o nada ha avanzado acerca de la realidad laboral
actual de muchos niños, desde los 0 hasta los 17 años, que son utilizados para publicidad y …
actual de muchos niños, desde los 0 hasta los 17 años, que son utilizados para publicidad y …
Impacto das emoções culpa e orgulho na intenção de compra consciente de slow fashion
DES do Couto Soares… - International …, 2024 - ojs.scientificmanagementjournal …
O referente trabalho teve como objetivo avaliar o impacto das emoções culpa e orgulho na
intenção de compra consciente, com foco na moda sustentável; slow fashion. Foi realizado …
intenção de compra consciente, com foco na moda sustentável; slow fashion. Foi realizado …
Pengaruh Komunikasi Persuasif Influencer Fadil Jaidi terhadap Minat Beli Produk Scarlett Whitening
AS Putri, INA Pamungkas… - Jurnal Pustaka …, 2024 - journal.moestopo.ac.id
Penggunaan influencer sudah marak dilakukan oleh para perusahaan atau pelaku bisnis
dalam memasarkan produk dan jasanya. Influencer dituntut untuk dapat menyampaikan …
dalam memasarkan produk dan jasanya. Influencer dituntut untuk dapat menyampaikan …