Purpose This research paper aims to investigate the predictors and outcomes of immersive
technology adoption in tourism. Design/methodology/approach PLS-SEM is used for data …

Over the years, the overconsumption of natural resources has been an issue of concern.
Companies have been inducing sustainable practices and approaches to help the …

Purpose There has been a huge fluctuation in online marketplace that suggests
inconsistencies of m-commerce usage. The study investigates user behaviour to continued …

This study examines the effect of experience quality on loyalty to digital wallet users. The
financial sector plays a role as a driving force for growth in the real sector, which can be …

The quest for quality service delivery in higher education has triggered the deployment of
quality assurance systems to evaluate service quality. However, it appears that little has …

The study's aim is to examine the mediation effect of consumer perceived value on the
relationship between escapism experience components and tourism development. A …

Purpose: Today, an essential part of sports' duties towards society is the responsibility of the
clubs of various sports disciplines. Sports clubs play an indispensable role in develo** the …

The purpose of the current research is to find a model to build an efficient customer club for
the quantitative and qualitative development of increasing customers in the banking system …

This study aims to investigate the influence of perceived service quality, perceived value,
perceived ease of use, and perceived usefulness on customer satisfaction using GPS …

SAŽETAK U ovoj doktorskoj disertaciji se obrađuje tema lojalnost brendu, zajedno sa
determinantama i posljedicama te lojalnosti. Postoji mnogo respektabilnih teoretskih i …