The rise and spread of the Internet has led to the emergence of a new form of word of mouth
(WOM): electronic word of mouth (eWOM), considered one of the most influential informal …

During the last decade, research on new technologies such as virtual reality and augmented
reality in the context of marketing has gained notable attention from the marketing …

Social networking sites (SNSs) have assumed an increasingly central role in the passage of
electronic word-of-mouth (eWOM) among cosmetics users. However, the mechanism by …

This study examined the relations between source credibility of eWOM (electronic word of
mouth), perceived risk and food products customer's information adoption mediated by …

With the integration of social media and e-commerce, social media review platforms provide
consumers with a place to share information and create electronic word of mouth (e-WOM) …

Purpose With the expansion of internet as a tool for exchanging information, companies
include in their websites a virtual space to share information among users. The purpose of …

Consumers frequently rely on online reviews in forming purchase intentions, but at the same
time have increasingly expressed reservations with regard to the credibility of online reviews …

Background Chronic obstructive pulmonary disease (COPD) has become one of the most
critical public health problems worldwide. Because many COPD patients are using video …

At present, as customers often turn to social media platforms to share their service
experience, this study aims to examine the determinants of their negative word-of-mouth …

In the last decade, eWOM has arguably become the most preferred way for consumers to
seek and share consumption-related information. eWOM as a research topic also garnered …