This systematic review of research on gambling sponsorship provides insight into the current
state of the art of gambling sponsorship research, a theoretical framework for understanding …

Abstract Purpose of Review Legislation and technology have led to unprecedented changes
in the frequency and content of gambling marketing in many countries. We build upon …

In recent years, gambling has become increasingly prominent in everyday life; the term
'gamblification'first emerged in the late 2000s and was used to describe the colonisation of …

Gamblification, ie the use of gambling as a tool to influence consumer decision-making, has
most recently been associated with the monetisation of digital games. Yet, despite such …

The internet raises substantial challenges for policy makers in regulating gambling harm.
The proliferation of gambling advertising on Twitter is one such challenge. However, the …

There are now signs that, after decades of phenomenal growth, the era of unrestrained
gambling liberalisation may be coming to an end. However, the power of the Gambling …

Background and aims Research suggests that a large proportion of regular sports and race
bettors experience harm related to their gambling. In Australia, people who bet regularly are …

People with gambling problems report more exposure and impact from gambling
advertising, although less is known regarding the role of specific advertising types. Data on …

Objective Gambling operators in the United Kingdom have introduced a voluntary ban on
adverts broadcast during televised sport before 21: 00 (the 'whistle-to-whistle'ban). To inform …

Background and aims Marketing inducements for addictive products, such as wagering, can
prompt impulse purchasing by triggering consumption reminders, urges, and cravings …