The number of studies on the fear of missing out (FOMO) has increased with the increasing
variety of phenomena discussed. However, researchers observe that not many studies in the …

Social media influencers, a new type of opinion leader, are considered followers' role
models and strongly affect their attitudes and behaviors. Although their power on social …

The number of studies on the fear of missing out (FOMO) has increased with the increasing
variety of phenomena discussed. However, researchers observe that not many studies in the …

The rapid evolution of the digital era has resulted in new theoretical models that seek
answers to consumer behavior, but only some have been empirically validated. The social …

Purpose This study aims to understand the association between the fear of missing out
(FOMO) and its impact on psychological well-being (PWB). The mediating effect of anxiety …

How social media usage and the fear of missing out impact minimalistic consumption | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

Purpose The main purpose of the study is to investigate the influence of live streaming
participation on purchase intention, specifically focusing on how fear of missing out (FOMO) …

Social media platforms insist on the so-called “number of visits, clicking, and subscription” as
a measurement of social media performance. However, this method of measurement does …

With little known about how social TV (STV) strategies can be harnessed by the
broadcasting industry in order to increase and sustain their viewers, this study brings new …

While sharing positive content about a brand's products can bring huge benefits, when and
what motivates consumers to post on social media is still an underexplored area, especially …