Social influence research in consumer behavior: What we learned and what we need to learn?–A hybrid systematic literature review
Social influence plays a significant role in sha** consumer behavior, and research in this
area comprises a substantial portion of the literature. Despite the vast number of studies …
area comprises a substantial portion of the literature. Despite the vast number of studies …
The impact of personalization on viral behavior intentions on TikTok: The role of perceived creativity, authenticity, and need for uniqueness
TikTok represents a new form of marketing communication technology due to its features
and attributes. However, despite its ability to share brands' viral content, scant research has …
and attributes. However, despite its ability to share brands' viral content, scant research has …
To engage or not engage? The features of video content on YouTube affecting digital consumer engagement
AC Munaro, R Hübner Barcelos… - Journal of consumer …, 2021 - Wiley Online Library
Popularity on YouTube is an important metric for influencers and brands. It is linked to video
relevance, content, and features that attract audience attention and interest. We present and …
relevance, content, and features that attract audience attention and interest. We present and …
Does E‐Brand experience matter in the consumer market? Explaining the impact of social media marketing activities on consumer‐based brand equity and love
X Chen, H Qasim - Journal of Consumer Behaviour, 2021 - Wiley Online Library
The present study aims to examine the influence of perceived social media marketing
activities (SMMAs) on the consumer‐based brand equity and brand love and to analyze the …
activities (SMMAs) on the consumer‐based brand equity and brand love and to analyze the …
Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers
This study develops and investigates the mechanisms through which retail mobile-app
cognitions—ie, interactivity and vividness—are translated into spatial presence experience …
cognitions—ie, interactivity and vividness—are translated into spatial presence experience …
[HTML][HTML] Informational vs. emotional B2B firm-generated-content on social media engagement: Computerized visual and textual content analysis
W Gu, KW Chan, J Kwon, C Dhaoui… - Industrial Marketing …, 2023 - Elsevier
While social media marketing plays an increasingly significant role in the B2B context, there
is still limited research examining how to increase B2B social media engagement. The need …
is still limited research examining how to increase B2B social media engagement. The need …
Imagination versus telepresence: Consumer patronage intention toward peer-to-peer accommodations in photo-enhanced imaginative conditions and virtual reality …
X Fan, X Jiang, N Deng - Journal of Travel Research, 2023 - journals.sagepub.com
The use of information and communication technology, such as virtual reality (VR) and photo-
enhanced imaginative condition (PIC), in the online previews of peer-to-peer …
enhanced imaginative condition (PIC), in the online previews of peer-to-peer …
Overcoming the blockchain technology credibility gap
Blockchain technology has been designed to improve the transmission of transparent
information across a variety of industries and products. Yet, consumers tend to perceive …
information across a variety of industries and products. Yet, consumers tend to perceive …
Promoting eco-friendly advertising on social media: the fit between appeals and tie strength
J Yan, J Pan, Z Li, Y Chang - International Journal of Advertising, 2024 - Taylor & Francis
Social media has become a popular platform for eco-friendly advertising. However, little is
known about how a social media platform as a context influences the effectiveness of eco …
known about how a social media platform as a context influences the effectiveness of eco …
What matters most? A sustainable or a conventional hotel experience? The interaction effect on guest satisfaction: A mixed-methods approach
This study examined the interaction effect of sustainable and conventional hotel experience
on satisfaction in sustainable hotels. Using a hierarchical linear model, Study 1 analysed …
on satisfaction in sustainable hotels. Using a hierarchical linear model, Study 1 analysed …