Live streaming of agricultural products can reduce farmer losses caused by unsalable
agricultural products and increase the income of farmers. Live streaming can be especially …

With the rapid development of live streaming e-commerce, green agricultural products have
become an important consumer category. However, sales still face challenges such as weak …

Considering that social media influencers are affected by their credibility and that this
attribute affects customer purchase intention, there is a lack of research on the mediating …

Shopee Live telah menjadi platform yang populer untuk penjual dan pembeli berinteraksi
secara langsung. Melalui fitur live streaming ini, penjual dapat mempromosikan produk …

This study explores the determinants of willingness to pay for green agricultural products via
live streaming platforms. By integrating the Technology Acceptance Model (TAM) and Norm …

This study addresses the gap in research on consumer behavior related to the willingness to
pay a premium for green agricultural products in the context of live streaming platforms. It …