Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model
With the rising popularity of immersive virtual reality (iVR) technologies, retailers are
increasingly seeking innovative ways to create unique digital shop** experiences for their …
increasingly seeking innovative ways to create unique digital shop** experiences for their …
[HTML][HTML] Online Reviews Meet Visual Attention: A Study on Consumer Patterns in Advertising, Analyzing Customer Satisfaction, Visual Engagement, and Purchase …
This study aims to bridge the gap between traditional consumer behavior analysis and
modern techniques by integrating big data analysis, eye-tracking technology, and survey …
modern techniques by integrating big data analysis, eye-tracking technology, and survey …
Understanding shoppers' attention to price information at the point of consideration using in-store ambulatory eye-tracking
Retailers are interested in understanding the amount of attention grocery shoppers pay to
price information at the point of purchase, as price attention is an important determinant of …
price information at the point of purchase, as price attention is an important determinant of …
Investigation of user-product interaction by determining the focal points of visual interest in different types of kitchen furniture: An eye-tracking study
The furniture industry faces the challenge of designing furniture that attracts greater visual
attention from customers, leading to increased sales and positive impacts on the industry …
attention from customers, leading to increased sales and positive impacts on the industry …
Effect of Muscular Models in Men's Fitness Magazines on Visual Attention and Behaviour
Men's fitness magazines often employ muscular models as a marketing strategy. The aim of
this study is to examine how these models in men's fitness magazines affect visual attention …
this study is to examine how these models in men's fitness magazines affect visual attention …
Enhancing Collaborative Shop** Experience Through Interactive Personalized Avatars and Shared Gaze in a Multi-User Augmented Reality Environment
Augmented Reality (AR) has been used to enhance the shop** experience. However,
existing AR shop** systems mainly focus on the solo user's experience, while lacking …
existing AR shop** systems mainly focus on the solo user's experience, while lacking …
Evaluation Meeting as an Element of Increasing the Effectiveness of Field Research in Social Sciences
The increase in the popularity of field research and its digitization meant that the vast
majority is carried out in teams. This means that collecting empirical data in the field requires …
majority is carried out in teams. This means that collecting empirical data in the field requires …
[PDF][PDF] Shopper Eye-Cue: Understanding In-Store Decisions with Eye-Tracking Data
A Kovacheva, JJ Inman - 2024 - thearf-org-unified-admin.s3 …
As the shop** experience has become more complex (Bonfrer et al. 2022), influenced by
a variety of in-store and external factors, the need for field data that captures consequential …
a variety of in-store and external factors, the need for field data that captures consequential …
[PDF][PDF] Customer Perceptions of In-Store Identification
Customer identification is an essential process for all businesses, involving the recognition
of individual customers within a business setting, often achieved through the gathering and …
of individual customers within a business setting, often achieved through the gathering and …
The Value of Case Study Research in Practice: A Methodological Review with Practical Insights from Organisational Studies
This research provides an in-depth review of the literature on case studies as a strategic
qualitative research methodology. While case studies have faced criticism for lacking …
qualitative research methodology. While case studies have faced criticism for lacking …