Personalization in personalized marketing: Trends and ways forward

S Chandra, S Verma, WM Lim, S Kumar… - Psychology & …, 2022‏ - Wiley Online Library
In marketing, personalization is the action of designing and producing in ways that resonate
with customer preferences. Content and products that are personalized according to …

Explaining the privacy paradox: A systematic review of literature investigating privacy attitude and behavior

N Gerber, P Gerber, M Volkamer - Computers & security, 2018‏ - Elsevier
Although survey results show that the privacy of their personal data is an important issue for
online users worldwide, most users rarely make an effort to protect this data actively and …

[HTML][HTML] Exploring the challenges of remote work on Twitter users' sentiments: From digital technology development to a post-pandemic era

JR Saura, D Ribeiro-Soriano, PZ Saldaña - Journal of Business Research, 2022‏ - Elsevier
The boost in the use and development of technology, spurred by COVID-19 pandemic and
its consequences, has sped up the adoption of new technologies and digital platforms in …

Transforming the customer experience through new technologies

WD Hoyer, M Kroschke, B Schmitt… - Journal of …, 2020‏ - journals.sagepub.com
New technologies such as Internet of Things (IoT), Augmented Reality (AR), Virtual Reality
(VR), Mixed Reality (MR), virtual assistants, chatbots, and robots, which are typically …

Impact of trust and privacy concerns on technology acceptance in healthcare: an Indian perspective

D Dhagarra, M Goswami, G Kumar - International journal of medical …, 2020‏ - Elsevier
This paper augments the technology acceptance model (TAM) by empirically investigating
the influence of behavioral traits (privacy concerns and trust) and cognitive beliefs …

The influence of consumer–brand relationship on the personalized advertising privacy calculus in social media

JL Hayes, NH Brinson, GJ Bott… - Journal of Interactive …, 2021‏ - journals.sagepub.com
Advertisers increasingly use personalized advertising that is tailored to consumers based on
data concerning their preferences and behaviors, which is gained by collecting their …

Assessing determinants influencing continued use of live streaming services: An extended perceived value theory of streaming addiction

S Singh, N Singh, Z Kalinić… - Expert Systems with …, 2021‏ - Elsevier
Streaming services are becoming very popular among people and are considered as an
entertainment alternative to the traditional model of broadcasting services due to its …

“Baby, you can drive my car”: Psychological antecedents that drive consumers' adoption of AI-powered autonomous vehicles

L Meyer-Waarden, J Cloarec - Technovation, 2022‏ - Elsevier
Artificial intelligence (AI)-powered autonomous vehicles (AVs) are one of the most highly
anticipated technological advancements of our time, with potentially wide-ranging social …

How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research

B Kronemann, H Kizgin, N Rana… - Spanish Journal of …, 2023‏ - emerald.com
Purpose This paper aims to explore the overall research question “How can artificial
intelligence (AI) influence consumer information disclosure?”. It considers how …

How consumer digital signals are resha** the customer journey

DA Schweidel, Y Bart, JJ Inman, AT Stephen… - Journal of the Academy …, 2022‏ - Springer
Marketers are adopting increasingly sophisticated ways to engage with customers
throughout their journeys. We extend prior perspectives on the customer journey by …