Personalization in personalized marketing: Trends and ways forward
In marketing, personalization is the action of designing and producing in ways that resonate
with customer preferences. Content and products that are personalized according to …
with customer preferences. Content and products that are personalized according to …
Ethics of AI-enabled recruiting and selection: A review and research agenda
AL Hunkenschroer, C Luetge - Journal of Business Ethics, 2022 - Springer
Companies increasingly deploy artificial intelligence (AI) technologies in their personnel
recruiting and selection process to streamline it, making it faster and more efficient. AI …
recruiting and selection process to streamline it, making it faster and more efficient. AI …
How can research contribute to the implementation of sustainable development goals? An interpretive review of SDG literature in management
Organizations often face challenges in incorporating the sustainable development goals
(SDGs) into their strategic agendas. Despite the availability of guidelines from leading …
(SDGs) into their strategic agendas. Despite the availability of guidelines from leading …
Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective
Y Gao, H Liu - Journal of Research in Interactive Marketing, 2023 - emerald.com
Purpose Artificial intelligence (AI) technology has revolutionized customers' interactive
marketing experience. Although there have been a substantial number of studies exploring …
marketing experience. Although there have been a substantial number of studies exploring …
[HTML][HTML] Consequences of personalized product recommendations and price promotions in online grocery shop**
Shop** convenience can be turned into a competitive advantage for online grocery
retailers. Consequently, we study how personalized product recommendations …
retailers. Consequently, we study how personalized product recommendations …
From greenwashing to machinewashing: a model and future directions derived from reasoning by analogy
This article proposes a conceptual map** to outline salient properties and relations that
allow for a knowledge transfer from the well-established greenwashing phenomenon to the …
allow for a knowledge transfer from the well-established greenwashing phenomenon to the …
Digitalisation and Artificial Intelligence for sustainable food systems
Abstract Background The European Commission (EC) has launched the European Green
Deal communication, setting out the path for a fundamental transformation of Europe. Key …
Deal communication, setting out the path for a fundamental transformation of Europe. Key …
[HTML][HTML] The importance of digitalization in powering environmental innovation performance of European countries
We empirically examine the influences of the digital business and digital public services on
environmental innovation (EI) performance in the European region during the 2011-2019 …
environmental innovation (EI) performance in the European region during the 2011-2019 …
How human–chatbot interaction impairs charitable giving: the role of moral judgment
Y Zhou, Z Fei, Y He, Z Yang - Journal of Business Ethics, 2022 - Springer
Interactions between human beings and chatbots are gradually becoming part of our
everyday social lives. It is still unclear how human–chatbot interactions (HCIs), compared to …
everyday social lives. It is still unclear how human–chatbot interactions (HCIs), compared to …
Rip** off regular consumers? The antecedents and consequences of consumers' perceptions of e-commerce platforms' digital power abuse
Leveraging a large consumer base and algorithmic technology, e-commerce platforms
exercise digital power, notably via algorithmic price discrimination. Consumers acutely …
exercise digital power, notably via algorithmic price discrimination. Consumers acutely …