Place attachment has become an important concept in tourism-related research, with
substantial relevance for the nature of the human-place relationship and behavioural …

This research performs a systematic review of research on Thailand tourism. We identified
emergent research themes and explored the conceptualization of studies regarding the …

Virtual reality (VR) plays a relevant role in the tourism sector, specifically in experiences of
remote attractions. The influence of VR experiences on tourist experiential factors such as …

Scholars have been interested in examining what drives pro-environmental behavior.
However, only a few scientific studies have been devoted to analyzing and understanding …

Value co-creation with customers has emerged as a relevant topic at both academic and
managerial level. Considering the positive outcomes derived from value co-creation, firms …

Despite increased research into electronic word of mouth (eWOM) in the hospitality sector,
the role of emotion in consumers' eWOM behavior remains underexplored. Highlighting …

Place attachment may be a relevant outcome of place experiences, connected to positive
emotions felt at rural destinations. Especially for rural areas, where a loyal client base is …

Tourists' emotions have a pivotal role in tourists' cognitive evaluations and behavioral
responses. Fleeting but powerful, emotions are associated with individuals' biological …

Hosting ethnically and culturally rich religious festivals provides visitors a glimpse into how a
sense of togetherness and faith are not only established but strengthened through shared …

Although the substantial body of research on tourism-technologies has examined the use of
virtual reality and web/mobile-based technologies, the potential of destination-marketing via …