Effects of information security and innovations on Country's image: Governance aspect

O Petroye, OV Liulov, I Lytvynchuk, Y Paida… - 2020‏ - essuir.sumdu.edu.ua
This paper summarizes the arguments and counterarguments within the scientific discussion
on the issue of influence various information factors of economic, social, political, innovative …

Country brand personality of Brazil: a hindsight of Aaker's theory

F Gondim Mariutti… - Place Branding and Public …, 2020‏ - Springer
The purpose of this paper is to apply a brand personality model into a country level, by
adjusting Aaker's classical dimensions (J Mark Res 34 (3): 347–356, 1997) while …

Sovereign debt and currency crises prediction models using machine learning techniques

D Alaminos, JI Peláez, MB Salas… - Symmetry, 2021‏ - mdpi.com
Sovereign debt and currencies play an increasingly influential role in the development of
any country, given the need to obtain financing and establish international relations. A …

How to measure and manage country reputation

N Hitz, M Schwaiger, J Gabel - International Journal of Advertising, 2024‏ - Taylor & Francis
Countries benefit from a good reputation in terms of gaining a higher foreign direct
investment inflow, a growing export volume, becoming more attractive as tourist destinations …

Country and corporate reputation from an internationalization perspective: a comparative study of industries from an emerging market

AM Parente-Laverde, L Rojas-DeFrancisco… - International Journal of …, 2024‏ - emerald.com
Purpose Reputation transfer between countries and companies, and its impact on the
internationalization process of organizations is an emerging topic in the international …

Nation branding as a tool to attract foreign direct investments: a case study of Qatar

AA Mohib, C Carroll - Place Branding and Public Diplomacy, 2024‏ - Springer
Nation branding plays a critical role in attracting foreign businesses and, by extension,
sustaining countries' economic development and global competitiveness. Using Qatar as a …

A “Good” country without democracy: can China's outward FDI buy a positive state image overseas?

W Fong, N Sakib - Politics & Policy, 2021‏ - Wiley Online Library
This study examines the effects of China's outward foreign direct investment (FDI) on buying
its state image abroad. We argue that regime survival has motivated China to use FDI to …

The mediating role of investment image in the effect of country image on investment intention: an empirical study on Egypt

AM Izzularab, F Radwan, R Gad… - Review of International …, 2023‏ - emerald.com
Purpose This study aims to investigate the effect of country image on investment intention
and the role of investment image as a mediating factor. Both cognitive and affective country …

Country's international reputation index

JM Fernández-Crehuet, J Rosales-Salas… - Corporate Reputation …, 2021‏ - Springer
Nowadays it is very common to make decisions about our actions and behaviors based on a
series of perceptions, which have been created according to a series of variables, and in …

Mazovia brand awareness among corporate customers: implications for local authorities

K Młotkowska, I Kowalik - Central European Management Journal, 2023‏ - emerald.com
Purpose The aim of the study was to determine the region brand's strength by measuring the
awareness of the regional brand elements, associations and the perception of the region's …