Value co-destruction: a conceptual review and future research agenda
The service-dominant (SD) logic lens for understanding value co-creation and customers'
interactive roles in the service exchange has emerged as a focal theme of interest among …
interactive roles in the service exchange has emerged as a focal theme of interest among …
Literature review and proposed conceptual framework
Recently, the concept of value co-creation has gained popularity as it embraces customer
and operant resources into the entire value-creation process, thereby overcoming the gaps …
and operant resources into the entire value-creation process, thereby overcoming the gaps …
[HTML][HTML] Value co-creation between firms and customers: The role of big data-based cooperative assets
K ** devices: A qualitative comparative analysis
Forward-looking firms are increasingly viewing markets as malleable and plastic systems
that can be influenced. Hence, they are engaging in market-sha** to proactively augment …
that can be influenced. Hence, they are engaging in market-sha** to proactively augment …