European Soil Data Centre 2.0: Soil data and knowledge in support of the EU policies

P Panagos, M Van Liedekerke, P Borrelli… - European Journal of …, 2022 - Wiley Online Library
Abstract The European Soil Data Centre (ESDAC), hosted by the European Commission's
Joint Research Centre (JRC), is the focal point for soil data, support to policy making and …

[HTML][HTML] The Economic Dynamics of Desktop and Mobile Customer Analytics in Advancing Digital Branding Strategies: Insights from the Agri-Food Industry

N Kanellos, MC Terzi, NT Giannakopoulos… - Sustainability, 2024 - mdpi.com
In the agri-food industry, strategic digital branding and digital marketing are essential for
maintaining competitiveness. This study examines the economic dynamics and impact of …

The effectiveness of centralized payment network advertisements on digital branding during the COVID-19 crisis

DP Sakas, IDG Kamperos, DP Reklitis… - Sustainability, 2022 - mdpi.com
Crises are always challenging for banking systems. In the case of COVID-19, centralized
payment networks and FinTech companies' websites have been affected by user behavior …

The effects of cryptocurrency trading websites on airlines' advertisement campaigns

DP Sakas, NT Giannakopoulos, DP Reklitis… - Journal of Theoretical …, 2021 - mdpi.com
In future years, airline companies will be leaning more and more towards cryptocurrencies to
implement their digital marketing strategies as leaders seek to gain an understanding of the …

Innovative cryptocurrency trade websites' marketing strategy refinement, via digital behavior

DP Sakas, NT Giannakopoulos, N Kanellos… - IEEE …, 2022 - ieeexplore.ieee.org
Nowadays, the cryptocurrency market is thriving, through the rise in cryptocurrency trading,
opening the way for cryptocurrency trading websites' optimization. Optimization of customer …

[HTML][HTML] The effects of logistics websites' technical factors on the optimization of digital marketing strategies and corporate brand name

DP Sakas, DP Reklitis, P Trivellas, C Vassilakis… - Processes, 2022 - mdpi.com
In a world overwhelmed with unstructured information, logistics companies increasingly
depend on their websites to acquire new customers and maintain existing ones. Following …

[PDF][PDF] Big data analysis and its impact on the marketing industry: a systematic review

C Patricio-Peralta, JZ Mondragon… - Indonesian Journal of …, 2024 - researchgate.net
This systematic review focused on understanding the impact of big data on marketing
productivity, following the guidelines of systematic literature reviews and using the PICOC …

[HTML][HTML] Digital marketing enhancement of cryptocurrency websites through customer innovative data process

DP Sakas, NT Giannakopoulos, N Kanellos… - Processes, 2022 - mdpi.com
Today, more than ever, the popularity of decentralized payment systems has risen, creating
an outbreak of new cryptocurrencies hitting the market. Unique websites have been staged …

[HTML][HTML] Airlines' sustainability study based on search engine optimization techniques and technologies

KI Roumeliotis, ND Tselikas, DK Nasiopoulos - Sustainability, 2022 - mdpi.com
Digital marketing, especially search engine optimization (SEO), is an integral part of
websites today. Airlines in the COVID-19 era have to use every possible means to survive …

Assessing the Efficacy of Cryptocurrency Applications' Affiliate Marketing Process on Supply Chain Firms' Website Visibility

DP Sakas, NT Giannakopoulos, DK Nasiopoulos… - Sustainability, 2023 - mdpi.com
Recent developments in blockchain technology have enabled the development of wallet
applications for storing peoples' cryptocurrency reserves. Cryptocurrency wallet applications …