▪ Abstract Three central problems in the recent literature on visual attention are reviewed.
The first concerns the control of attention by top-down (or goal-directed) and bottom-up (or …

The central problem for cognitive neuroscience is to describe how cognitive processes arise
from brain processes. This review summarizes the recent evidence that synchronous neural …

Scanning of the visual scene is an important selective process in visual perception. In this
article we argue that eye-movement data provide an excellent on-line indication of the …

This article reviews the past 25years of research on eye movements (1986–2011).
Emphasis is on three oculomotor behaviors: gaze control, smooth pursuit and saccades, and …

Measures derived from eye-movement data reveal that during brand choice consumers
adapt to time pressure by accelerating the visual scanning sequence, by filtering information …

Drawing on a modern neurocognitive framework, this full-color textbook introduces the entire
field of cognition through an engaging narrative. Emphasizing the common neural …

The number of brands in the marketplace has vastly increased in the 1980s and 1990s, and
the amount of money spent on advertising has run parallel. Print advertising is a major …

A neural theory of visual attention (NTVA) is presented. NTVA is a neural interpretation of C.
Bundesen's (1990) theory of visual attention (TVA). In NTVA, visual processing capacity is …

Rising levels of advertising competition have made it increasingly difficult to attract and hold
consumers' attention and to establish strong memory traces for the advertised brand. A …

Does the explicit task-cuing procedure require an endogenous act of control? In 5
experiments, cues indicating which task to perform preceded targets by several stimulus …