Personalization in personalized marketing: Trends and ways forward

S Chandra, S Verma, WM Lim, S Kumar… - Psychology & …, 2022 - Wiley Online Library
In marketing, personalization is the action of designing and producing in ways that resonate
with customer preferences. Content and products that are personalized according to …

Alexa, what do we know about conversational commerce? Insights from a systematic literature review

WM Lim, S Kumar, S Verma… - Psychology & …, 2022 - Wiley Online Library
Conversational agents are systems with human‐like features that can be deployed in
service settings and are fast emerging as the future of online commerce. Considering the …

[HTML][HTML] Social companionship with artificial intelligence: Recent trends and future avenues

R Chaturvedi, S Verma, R Das, YK Dwivedi - … Forecasting and Social …, 2023 - Elsevier
The social companionship (SC) feature in conversational agents (CAs) enables the
emotional bond and consumer relationships. The heightened interest in SC with CAs led to …

The impact of digital transformation on supply chains through e-commerce: Literature review and a conceptual framework

H Al Mashalah, E Hassini, A Gunasekaran… - … Research Part E …, 2022 - Elsevier
One of the profound impacts of digitalization on supply chains is manifested through e-
commerce. The latter has significantly grown during the last two decades, with further …

Past, present, and future of electronic word of mouth (EWOM)

S Verma, N Yadav - Journal of Interactive Marketing, 2021 - journals.sagepub.com
Communication platforms are undergoing a transition from physical to digital spaces. The
Internet has radically changed the business scenario wherein people have become the …

Sentiment analysis of public services for smart society: Literature review and future research directions

S Verma - Government Information Quarterly, 2022 - Elsevier
Businesses use sentiment analysis for market insights to improve performance. Sentiment
analysis application in building a smart society is immense, and there is a need to delineate …

A bibliometric analysis of board diversity: Current status, development, and future research directions

HK Baker, N Pandey, S Kumar, A Haldar - Journal of business research, 2020 - Elsevier
This study identifies the main areas and current dynamics of the field of board diversity and
suggests future research directions. Using a bibliometric analysis, we examine a sample of …

Trends in the dynamic evolution of corporate social responsibility and leadership: A literature review and bibliometric analysis

L Zhao, MM Yang, Z Wang, G Michelson - Journal of Business Ethics, 2023 - Springer
The relationship between corporate social responsibility (CSR) and leadership has received
considerable research attention in recent decades. While there have been several …

Supply chain finance: A systematic literature review and bibliometric analysis

X Xu, X Chen, F Jia, S Brown, Y Gong, Y Xu - International Journal of …, 2018 - Elsevier
Abstract Supply Chain Finance (SCF) is an effective method to lower financing costs and
improve financing efficiency and effectiveness, and it has gained research momentum in …

Agile supply chain management: where did it come from and where will it go in the era of digital transformation?

P Centobelli, R Cerchione, M Ertz - Industrial Marketing Management, 2020 - Elsevier
In today's dynamic business environment, agile supply chain (ASC) has become a key
strategic move to cope with market instability, handle competitive pressures and strengthen …