Personalization in personalized marketing: Trends and ways forward
In marketing, personalization is the action of designing and producing in ways that resonate
with customer preferences. Content and products that are personalized according to …
with customer preferences. Content and products that are personalized according to …
Alexa, what do we know about conversational commerce? Insights from a systematic literature review
Conversational agents are systems with human‐like features that can be deployed in
service settings and are fast emerging as the future of online commerce. Considering the …
service settings and are fast emerging as the future of online commerce. Considering the …
[HTML][HTML] Social companionship with artificial intelligence: Recent trends and future avenues
The social companionship (SC) feature in conversational agents (CAs) enables the
emotional bond and consumer relationships. The heightened interest in SC with CAs led to …
emotional bond and consumer relationships. The heightened interest in SC with CAs led to …
The impact of digital transformation on supply chains through e-commerce: Literature review and a conceptual framework
One of the profound impacts of digitalization on supply chains is manifested through e-
commerce. The latter has significantly grown during the last two decades, with further …
commerce. The latter has significantly grown during the last two decades, with further …
Past, present, and future of electronic word of mouth (EWOM)
Communication platforms are undergoing a transition from physical to digital spaces. The
Internet has radically changed the business scenario wherein people have become the …
Internet has radically changed the business scenario wherein people have become the …
Sentiment analysis of public services for smart society: Literature review and future research directions
S Verma - Government Information Quarterly, 2022 - Elsevier
Businesses use sentiment analysis for market insights to improve performance. Sentiment
analysis application in building a smart society is immense, and there is a need to delineate …
analysis application in building a smart society is immense, and there is a need to delineate …
A bibliometric analysis of board diversity: Current status, development, and future research directions
This study identifies the main areas and current dynamics of the field of board diversity and
suggests future research directions. Using a bibliometric analysis, we examine a sample of …
suggests future research directions. Using a bibliometric analysis, we examine a sample of …
Trends in the dynamic evolution of corporate social responsibility and leadership: A literature review and bibliometric analysis
The relationship between corporate social responsibility (CSR) and leadership has received
considerable research attention in recent decades. While there have been several …
considerable research attention in recent decades. While there have been several …
Supply chain finance: A systematic literature review and bibliometric analysis
Abstract Supply Chain Finance (SCF) is an effective method to lower financing costs and
improve financing efficiency and effectiveness, and it has gained research momentum in …
improve financing efficiency and effectiveness, and it has gained research momentum in …
Agile supply chain management: where did it come from and where will it go in the era of digital transformation?
In today's dynamic business environment, agile supply chain (ASC) has become a key
strategic move to cope with market instability, handle competitive pressures and strengthen …
strategic move to cope with market instability, handle competitive pressures and strengthen …