[HTML][HTML] Importance and performance in PLS-SEM and NCA: Introducing the combined importance-performance map analysis (cIPMA)
This research offers a novel approach that extends the application of importance-
performance map analysis (IPMA) in partial least squares structural equation modeling (PLS …
performance map analysis (IPMA) in partial least squares structural equation modeling (PLS …
Social Media Influencer Marketing: A Systematic Literature Review Using TCM and ADO Framework
P Pushparaj, BP Kushwaha - International Journal of Consumer …, 2024 - Wiley Online Library
Social media influencers (SMIs) have a significant impact on consumer decisions, and
research in this area comprises a substantial portion of the literature. Despite marketing …
research in this area comprises a substantial portion of the literature. Despite marketing …
Inclusive advertising featuring disability on instagram: Effect on consumer well-being, brand engagement, and purchase intention
Should advertisers continue to promote their brands through brand endorsers without
considering their diverse characteristics, or should they embrace diversity in advertising …
considering their diverse characteristics, or should they embrace diversity in advertising …
Cutting-edge research in social media and interactive marketing: a review and research agenda
Purpose Conceptual and empirical research over the past 20 years has moved the social
media (SM) literature beyond the embryotic stage to a well-developed academic discipline …
media (SM) literature beyond the embryotic stage to a well-developed academic discipline …
Optimal contracts with moral hazard and adverse selection in a live streaming commerce market
Y Zhang, Q Xu, G Zhang - Journal of Retailing and Consumer Services, 2023 - Elsevier
Live streaming commerce, as a new online selling channel, is increasingly gaining
popularity and creating a vast market worth. Many brand suppliers are entrusting streamers …
popularity and creating a vast market worth. Many brand suppliers are entrusting streamers …
Get inspired and pay for the goods: An investigation of customer inspiration and purchase intention in livestream shop**
Livestream shop**, a novel business model, has demonstrated great potential in social
media marketing. Unlike traditional live broadcasting, livestream shop** enables real-time …
media marketing. Unlike traditional live broadcasting, livestream shop** enables real-time …
From a functional service to an emotional 'saviour': A structural analysis of logistics values for in-home consumers
Logistics has been traditionally viewed as the movement of goods, but the stereotype of
logistics as providing solely functional services is undergoing a transformation. Particularly …
logistics as providing solely functional services is undergoing a transformation. Particularly …
How brand knowledge affects purchase intentions in fresh food e-commerce platforms: the serial mediation effect of perceived value and brand trust
S Ling, C Zheng, D Cho - Behavioral sciences, 2023 - mdpi.com
The intense competition among fresh food e-commerce platforms in China has reduced the
market share of the leading firms. This study aims to establish a model framework based on …
market share of the leading firms. This study aims to establish a model framework based on …
Symmetric and asymmetric modeling to boost customers' trustworthiness in livestreaming commerce
Livestreaming commerce research has grown amazingly and gained tremendous attention;
however, a comprehensive model that explains and reveals customers' trustworthiness in …
however, a comprehensive model that explains and reveals customers' trustworthiness in …
Map** research in marketing: trends, influential papers and agenda for future research
Purpose This study aims to map the conceptual structure and evolution of the recent
scientific literature published in marketing journals to identify the areas of interest and …
scientific literature published in marketing journals to identify the areas of interest and …