The aim of this research is to examine the impact of supply chain management through
social media on competitiveness of the private hospitals in Jordan. The population of the …

Social commerce (SC) is an upcoming trend that has changed the online shop**
experience by allowing e‐retailers to develop long‐term relationships with customers and …

Customer purchase prediction aims to predict customers' future purchases, and the
prediction results are of great importance for conducting future commercial activities. To …

Social networking websites are enjoying widespread usage throughout the world. Its
applications are playing a significant role in marketing by allowing users to share …

There has been a growing social commerce adoption trend among SMEs for few years.
However, it is often a challenging strategic task for SMEs to choose the right type of social …

Social commerce is a new development in e-commerce and social networks. Consumers
belonging to various social communities of interest often rely on information generated by …

Despite the recent popularity of social media as a powerful marketing channel, limited
studies have examined how customer personalities influence their reactions toward social …

During the COVID-19 pandemic, the Internet has become one of the most crucial platform for
people all over the world. The online market and online shop** have become the most …

Consumer characteristics of digital entrepreneurship are indispensable in achieving
sustainable growth. Digital entrepreneurship has been rapidly growing and develo** …

This study investigates the factors influencing consumer behaviour on Instagram, a social
media platform under the Meta platform. Due to the complex and often unclear nature of …