Determining factors in sha** the sustainable behavior of the generation Z consumer
Introduction: Organizations currently emphasize green marketing strategies by implementing
marketing practices, aiming to design, produce, promote and sell green products. Thus, both …
marketing practices, aiming to design, produce, promote and sell green products. Thus, both …
Sustainability advocacy antecedents: how social media content influences sustainable behaviours among Generation Z
Purpose The young members of Generation Z, who are hyperconnected and addicted to
social media, are thought to be particularly sensitive to environmental and social concerns …
social media, are thought to be particularly sensitive to environmental and social concerns …
The intention to consume healthy food among older Gen-Z: Examining antecedents and mediators
This study investigates the perceptions, determinants, and behavioural intentions regarding
healthy food choices of Italian people belonging to Gen-Z. By adopting the Health Belief …
healthy food choices of Italian people belonging to Gen-Z. By adopting the Health Belief …
Influence of product selection criteria on clothing purchase and post-purchase behaviours: A gender and generational comparison
G Barrera-Verdugo, A Villarroel-Villarroel - Plos one, 2022 - journals.plos.org
Purchasing and consumption behaviour is a factor with an important impact on sustainable
development. In this regard, the clothing category plays a key role due to the high volume of …
development. In this regard, the clothing category plays a key role due to the high volume of …
Environmental CSR and the purchase declarations of Generation Z consumers
J Sawicka, E Marcinkowska - Sustainability, 2023 - mdpi.com
Activities in the area of corporate social responsibility are more and more widely and
willingly undertaken not only by large companies but also those in the SME sector. A very …
willingly undertaken not only by large companies but also those in the SME sector. A very …
Young Consumers' Perceptions of Family Firms and Their Purchase Intentions—The Polish Experience
Although family-owned businesses have been widely investigated, the question of
consumers' perceptions of family firms is still worth more in-depth study. Drawing on the …
consumers' perceptions of family firms is still worth more in-depth study. Drawing on the …
[HTML][HTML] Quantifying energy footprint inequalities across different socio-economic segments in Spain
To achieve the ambitious climate targets set for 2050, it is essential to understand the energy
footprints resulting from different lifestyles. This research aims to analyse the variation in …
footprints resulting from different lifestyles. This research aims to analyse the variation in …
Digital Versus Printed Multilingual Dictionary: Develo** Young Learners' English Literacy
This study aimed to compare the effect of digital and printed multilingual dictionaries on
young learners' literacy. Besides, it also explored the students' responses on the …
young learners' literacy. Besides, it also explored the students' responses on the …
Engaging marginal stakeholders on social networking sites. A cross‐country exploratory analysis among Generation Z consumers
This research explores the marginal stakeholder engagement and propensity to value
cocreation in the fast‐fashion industry by taking Generation Z consumers (GZCs) as …
cocreation in the fast‐fashion industry by taking Generation Z consumers (GZCs) as …
Universalism values on sharing accommodation among domestic Gen Z tourists in China: The moderating effects of ICT use habit
X Qi, A Mohd Shahril - Journal of Emerging Economies & Islamic …, 2024 - ir.uitm.edu.my
As part of a broader set of sharing economy practices, sharing accommodation has grown
enormously in recent years. There is growing acceptance of sharing accommodation as a …
enormously in recent years. There is growing acceptance of sharing accommodation as a …