Sensory marketing has garnered significant attention from researchers due to its ability to
effectively influence consumer behavior at a subconscious level. However, existing reviews …

Auditory branding is undoubtedly becoming more important across a range of sectors. One
area, in particular, that has recently seen significant growth concerns the introduction of …

The choice of cosmetics by consumers affects their satisfaction and self-confidence,
highlighting the value of specific products. Although the cosmetics market is quickly …

While previous studies have examined the influence of store atmospherics and social factors
independently, limited research has investigated their synergistic impacts across cultures. In …

This article fills a gap in the literature by exploring e-shoppers' views on the ability of verbal
and visual cues to represent scents of unknown perfumes. In-depth face-to-face interviews …

This study explores how millennials debate culinary businesses, focusing on consumer
tastes, brand aesthetics, and halal certification. The basic assumption is that the “halal logo” …

Personal branding represents a very important issue in assessing the value created in any
activity. Some jobs can't exist anymore without personal branding. More than that, some …