As smartphones have become indispensable personal devices, the number of smartphone
users has increased dramatically over the last decade. These personal devices, which are …

This work conducts a systematic literature review about the domain of personalized
advertisement, and more specifically, about the techniques that are used for this purpose …

A domain that has gained popularity in the past few years is personalized advertisement.
Researchers and developers collect user contextual attributes (eg, location, time, history …

This work presents the first-ever detailed and large-scale measurement analysis of storage
consumption behavior of applications (apps) on smart mobile devices. We start by carrying …

Advertising is an unavoidable albeit a frustrating part of mobile interactions. Due to limited
form factor, mobile advertisements often resort to intrusive strategies where they temporarily …

In cellular networks, tail states are designed for a tradeoff between energy efficiency and
latency. However, the energy consumed during tail states becomes a huge energy drainer …

Predicting a click sequence in mobile applications improves the user experience in various
ways. By predicting which button will be clicked next, one can predict how the application …

This dissertation provides a computational description of the rapid and idiosyncratic nature
of exposure to political content in the smartphone environment, in order to critically address …

Cataloguing specific URLs, posts, and applications with digital traces is the new best
practice for measuring media use and content consumption. Despite the apparent accuracy …

Mobile applications are a ubiquitous part of modern mobile devices. However the
concentration of mobile application usage has been primarily studied only in the …