The role of regulatory focus in decision making of mobile app download: a study of Chinese college students
C Zhang, L Ha, X Liu, Y Wang - Telematics and Informatics, 2018 - Elsevier
This paper aims to map out college consumers' decision making process in mobile
application download. Regulatory focus (RF) is examined as an important factor affecting …
application download. Regulatory focus (RF) is examined as an important factor affecting …
Why do we choose this app? A comparison of mobile application adoption between Chinese and US college students
C Zhang - 2018 - rave.ohiolink.edu
Abstract Louisa Ha, Advisor The present cross-cultural study applies the regulatory focus
theory developed by Higgins and modifies the cultural dimensions proposed by Hofstede to …
theory developed by Higgins and modifies the cultural dimensions proposed by Hofstede to …
Adopter Categories and Saddles, revisited: Innovators, Main Market and Laggards, where are they today?
We replicate the paper on adopter categories by Mahajan, Muller and Srivastava (1990) and
on saddles by Goldenberg, Libai and Muller (2002) on new data, and offer explanations and …
on saddles by Goldenberg, Libai and Muller (2002) on new data, and offer explanations and …