This article puts forth a perspective that attitudes and attitude strength can serve as
precursors to object attachment. To help the reader understand this perspective, I provide an …

The history of attitudes research can be organized into three main sections covering attitude
definition and measurement, attitude-behavior relationships, and attitude change. First, an …

Attitudes refer to general evaluations people have regarding people, places, objects, and
issues. Attitudes serve a number of important functions such as guiding choices and actions …

Attitudes serve multiple functions, some related to the self-concept. We call attitudes that
help people define who they are “self-defining.” Across four studies, we tested a brief self …

Abstract In 2022, Democrats spent $53 million on ads hel** far-right candidates win
Republican primaries. Paying for ads that support far-right candidates, the reasoning went …

Research and theory has suggested that moral conviction is distinct from other attitude
strength antecedents. Yet, many attitude features conceptually overlap with features …

People exhibit a general unwillingness to engage others on social issues for which they
disagree (eg, political elections, police funding, vaccine mandates, etc.), a phenomenon that …

To better understand the seemingly inconsistent influence of consumers' morality on their
marketplace behaviors, we apply insights from research on attitude moralization to the …

Previous work has reliably demonstrated that when people experience more subjective
ambivalence about an attitude object, their attitudes have less impact on strength-related …

Understanding when people are likely to feel ambivalent is important, as ambivalence is
associated with key attitude outcomes, such as attitude-behavior consistency. Interestingly …