This mixed-methods study conceptualized and developed a scale to measure vicarious
nostalgia in heritage tourism. Based on a comprehensive literature review, vicarious …

This paper investigates the impact of social media influencer endorsements on purchase
intention, more specifically, the impact advertising disclosure and source credibility have in …

This study addresses a lack of research on the effects of consumer brand authenticity, brand
image, and age, on brand loyalty in time-honored restaurants. Time-honored restaurants are …

Nostalgia is a mixed emotion. Recent empirical research, however, has highlighted positive
effects of nostalgia, suggesting it is a predominantly positive emotion. When measured as an …

Integrating the theoretical foundations of symbolic interactionism, parasocial interaction,
direct affect transfer, push and pull motivational framework, and narrative transportation, this …

Researchers and practitioners talk about brand heritage even though its meaning and its
difference from related concepts are not entirely clear. Through a review of the …

Nostalgia is a topic that most lay people are familiar with, but, until recently, few social
scientists understood. Once viewed as a disease, nostalgia is now considered to be an …

The main purpose of this research is to examine the psychological and behavioral
consequences of nostalgic emotions. Specifically, the study examines the interrelationships …

Despite its popularity as a desired response to advertisements, nostalgia--an individual's
yearning for an idealized past--has received surprisingly little academic research attention in …

Nostalgia implies a yearning for the past, and the feeling or mood that accompanies
nostalgia has the capacity to affect preferences for possessions that generate nostalgic …