While its use has expanded considerably, self-service retail technology (SSRT) continues to
face mixed customer evaluations. This paper introduces an SSRT paradoxes approach …

Failure is an issue with small businesses globally; some owners of small businesses lack
the knowledge of business administration and marketing strategies necessary to help …

Description: New York, NY: Routledge, 2022.| Series: Routledge advances in management
and business studies| Includes bibliographical references and index. Identifiers: LCCN …

Purpose-This study investigates the intricate dynamics between elements of emotional
intelligence (EEI)—self-awareness (SA), self-regulation (SR), motivation (M), empathy (E) …

Consumers are increasingly using social media to engage with brands through consuming,
contributing, and creating messages. Yet, antecedents and consequences of consumers' …

Social media and social media brand communities (SMBCs) are powerful tools for long-term
consumer-brand relationship building. As a result, SMBCs are becoming significant …

Technology is an indispensable part of the business world with firms using digital platforms
to gain/create, maintain and deliver customer experience, especially post-pandemic …

There is growing interest in and public support for women's professional sport globally, with
a need for improved understanding of the drivers of loyalty outcomes (commitment and …

There are now more than four billion, individual users using many types of socialmedia--
platforms. It provides so many new ways to a business, to interact with their target customers …

Tujuan dari penelitian ini dibuat untuk menguji adakah pengaruh Sosial Media Marketing
terhadap Kesadaran merek, Citra merek, dan Loyalitas merek Merek Sepatu Compass …