Firms are increasingly drawing on corporate social responsibility (CSR) in their employer
branding to improve attractiveness and engage current and potential employees, and to …

Ongoing technological disruptions in the service industries have altered modern business
practices globally. Due to the unending transference in the overall consumer behavior in …

Purpose This study aims to empirically analyze the effects of marketing communications,
such as advertisement/promotion and social network service (SNS) content, on consumer …

This research investigates the impact of brand perception on brand loyalty and brand
purchase intention using the lenses of complexity theory. First, the study conceptualizes and …

Purpose The technology evolution compels retail networks to introduce unique business
models to retain customers and to gain a competitive advantage. Customer reviews …

Brand communication, brand image and brand trust as antecedents of brand loyalty in
Gauteng Province of South Africa | Emerald Insight Books and journals Case studies Expert …

This research aims to analyze brand communication and brand image as specific drivers of
wine brand preference and their influence on wine consumers' intention to visit associated …

Marketing academics and practitioners have acknowledged that consumers look for brands
that provide them with unique and memorable experiences. As a result, the concept of brand …

Building emotional destination attachment is a key tourism destination branding issue in
today's tourism market. The current study aims to develop and test a comprehensive …

A critical issue for marketing managers is how best to orchestrate branded social media
consumption experiences via mobile applications. This is important because in a mobile first …