Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to
provide an overview of this recently established but fast-growing practice, in which the …

In recent years, India has emerged as a major economic and political power. Yet, the
country's cultural influence outside India has not been adequately analyzed in academic …

Nation branding is the most recent feature of imagined nation-making in the history of
nations. Facing global competition, national decision-makers aim to distinguish their …

Interest in the concept and practice of nation branding has proliferated in recent years.
Whilst it is clearly true that nations have always sought to impose themselves and promote …

Branding Japanese Food is the first book in English on the use of food for the purpose of
place branding in Japan. At the center of the narrative is the 2013 inscription of “Washoku …

What is the role of the Tokyo 2020 Olympics in sha** the narrative for Japan's cultural and
national identity? This paper highlights changes in Japan's nation brand, and examines how …

La competencia entre países se ha intensificado, motivo por el cual promocionan
intensamente la marca país para lograr una mejor posición. A fin de medir su efectividad se …

The current study aims to examine the influence of information agents and cultural
differences in reputation building of Pakistan and its subsequent effects on tourism …

Purpose Nation branding efforts are carried out by means of communication. The element,
which is the object of communication tools, must have an analogical connection with nation …

The competition between cities, metropolises and nations has become more intense. Thus,
public leaders try to find a way to differentiate the perception of their territory and to build …