[HTML][HTML] AI-based decision support systems in Industry 4.0, A review
The development of modern technologies such as the Internet of Things (IoT), cloud
computing, and artificial intelligence (AI) resulted in a new era of industrial automation and …
computing, and artificial intelligence (AI) resulted in a new era of industrial automation and …
Sha** a view on the influence of technologies on sustainable tourism
SMC Loureiro, J Nascimento - Sustainability, 2021 - mdpi.com
To date, tourism is the fastest growing industry globally, but one of the least developed in
terms of environmentally sustainable practices. However, only a small portion of documents …
terms of environmentally sustainable practices. However, only a small portion of documents …
[HTML][HTML] Linking the potentials of extended digital marketing impact and start-up growth: Develo** a macro-dynamic framework of start-up growth drivers supported …
The contemporary market positions digital marketing as a powerful mediator between
efficient digital interaction, data interpretation opportunities, and business growth, while …
efficient digital interaction, data interpretation opportunities, and business growth, while …
The financial effect of firm digitalization: Evidence from China
H Zeng, H Ran, Q Zhou, Y **, X Cheng - Technological Forecasting and …, 2022 - Elsevier
Digitalization has been resha** business structure and has had a tremendous impact on
firm development. However, a “paradox” exists about how digitalization affects firm …
firm development. However, a “paradox” exists about how digitalization affects firm …
Investigating the impact of AI-powered technologies on Instagrammers' purchase decisions in digitalization era–A study of the fashion and apparel industry
Over the last couple of decades, technological advancements have accelerated
exponentially, especially in the realm of online social networking networks. The artificial …
exponentially, especially in the realm of online social networking networks. The artificial …
Virtual agents and flow experience: An empirical examination of AI-powered chatbots
The aspects that could shape customers' virtual experiences with chatbot applications are
poorly understood. Therefore, this study aims to empirically examine the main factors that …
poorly understood. Therefore, this study aims to empirically examine the main factors that …
[HTML][HTML] Leveraging big data for strategic marketing: A dynamic capabilities model for incumbent firms
Big data can improve the profitability and competitiveness of organisations by extending
market knowledge and strategic marketing insight. However, there is a disconnect between …
market knowledge and strategic marketing insight. However, there is a disconnect between …
Impact of digitalization on process optimization and decision-making towards sustainability: The moderating role of environmental regulation
Digitalization has brought a significant improvement in process optimization and decision-
making processes, in particular in pursuing the goal of sustainability. This study examines …
making processes, in particular in pursuing the goal of sustainability. This study examines …
Understanding AI tool engagement: A study of ChatGPT usage and word-of-mouth among university students and office workers
H Jo - Telematics and Informatics, 2023 - Elsevier
This study aims to explore the determinants of user behaviors toward an artificial intelligence
(AI) tool, ChatGPT, focusing on university students and office workers. In this study, we …
(AI) tool, ChatGPT, focusing on university students and office workers. In this study, we …
Business (un) usual: Critical skills for the next normal
The impact of COVID‐19 on global human resource (HR) management has been swift,
dramatic and has fundamentally changed HR processes. The prompt online migration of …
dramatic and has fundamentally changed HR processes. The prompt online migration of …