The development of modern technologies such as the Internet of Things (IoT), cloud
computing, and artificial intelligence (AI) resulted in a new era of industrial automation and …

To date, tourism is the fastest growing industry globally, but one of the least developed in
terms of environmentally sustainable practices. However, only a small portion of documents …

The contemporary market positions digital marketing as a powerful mediator between
efficient digital interaction, data interpretation opportunities, and business growth, while …

Digitalization has been resha** business structure and has had a tremendous impact on
firm development. However, a “paradox” exists about how digitalization affects firm …

This study aims to explore the determinants of user behaviors toward an artificial intelligence
(AI) tool, ChatGPT, focusing on university students and office workers. In this study, we …

Big data can improve the profitability and competitiveness of organisations by extending
market knowledge and strategic marketing insight. However, there is a disconnect between …

Over the last couple of decades, technological advancements have accelerated
exponentially, especially in the realm of online social networking networks. The artificial …

The aspects that could shape customers' virtual experiences with chatbot applications are
poorly understood. Therefore, this study aims to empirically examine the main factors that …

Artificial intelligence (AI) is playing an increasingly important role in the corporate strategic
development, and this study explores the relationship between AI and corporate sustainable …

Purpose With the advancement of digital transformation, it is important for e-retailers to use
artificial intelligence (AI) for customer engagement (CE), as CE enables e-retail brands to …