To date, fMRI research has been concerned primarily with evincing generic principles of
brain function through averaging data from multiple subjects. Given rapid developments in …

Psychology has traditionally seen itself as the science of universal human cognition, but it
has only recently begun seriously grappling with cross-cultural variation. Here we argue that …

We are living in exciting times when it comes to statistical applications in psychology. The
way statistics is used (and maybe even perceived) in psychology has drastically changed …

The medial prefrontal cortex (MPFC) has been posited to serve a variety of social, affective,
and cognitive functions. These conclusions have largely been driven by forward inference …

Primates have evolved diverse cognitive capabilities to navigate their complex social world.
To understand how the brain implements critical social cognitive abilities, we describe …

The social mind is tailored to the problem of predicting the mental states and actions of other
people. However, social cognition researchers have only scratched the surface of the …

Differences in people's beliefs can substantially impact their interpretation of a series of
events. In this functional MRI study, we manipulated subjects' beliefs, leading two groups of …

Neuroimaging studies of mentalizing (ie, theory of mind) consistently implicate the default
mode network (DMN). Nevertheless, the social cognitive functions of individual DMN regions …

Consumers often share product-related content (eg, advertising), and highly shared
advertising has a huge impact on consumer behavior. Despite its apparent effectiveness …

For over two decades, interactions between brain regions have been measured in humans
by asking how the univariate responses in different regions co-vary ('Functional …