While scholarly acumen of consumer engagement, defined as a consumer's resource
investment in his/her brand interactions, is burgeoning, its theoretical interface with …

Purpose Negative brand engagement represents a pervasive and persistent feature of
interactivity in online contexts. Although existing research suggests that consumer negativity …

Cyber incivility (CI) is a prevalent form of workplace mistreatment with deleterious
consequences for individuals and organisations. Although research has established a clear …

This research investigates whether companies' use of humor is an effective strategy to
address complainers' incivility on social media. Using three main experiments, the authors …

The research attempts to explore the effects of two-dimensional cyber incivility on employee
well-being. Based on self-determination theory and regulatory focus theory, we conducted …

Purpose Drawing on conservation of resources theory, this study aims to investigate the
impact of online customer engagement on brand love via dual mediating mechanisms …

Purpose This study aims to identify the determinants of customer disengagement (CD) and
negative customer engagement (NCE) behaviours following service failure …

Stress is both a driver of objective performance impairments and a source of negative user
experience of technology. This review addresses future directions for research on stress and …

Purpose Users frequently target rival brands through direct criticism or indirect customer
insults, yet the impact of such attacks on brand advocacy remains unexplored. The purpose …

There is growing concern about the proliferation of radical groups and violent content on
social media platforms such as YouTube. These platforms present unique capacities to …