[HTML][HTML] Improving PLS-SEM use for business marketing research

P Guenther, M Guenther, CM Ringle… - Industrial Marketing …, 2023 - Elsevier
A review of studies published in Industrial Marketing Management over the past two
decades and more shows that these studies not only used partial least squares structural …

PLS-SEM in information systems: seizing the opportunity and marching ahead full speed to adopt methodological updates

M Sabol, J Hair, G Cepeda, JL Roldán… - … Management & Data …, 2023 - emerald.com
Purpose Expanded awareness and application of recent PLS-SEM reporting practices were
again called for by Hair (2022) in his PLS 2022 Keynote Address. This paper aims to …

Progress in partial least squares structural equation modeling use in marketing research in the last decade

M Sarstedt, JF Hair, M Pick, BD Liengaard… - Psychology & …, 2022 - Wiley Online Library
Partial least squares structural equation modeling (PLS‐SEM) is an essential element of
marketing researchers' methodological toolbox. During the last decade, the PLS‐SEM field …

Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT

PN Sharma, BD Liengaard, JF Hair… - European journal of …, 2022 - emerald.com
Purpose Researchers often stress the predictive goals of their partial least squares structural
equation modeling (PLS-SEM) analyses. However, the method has long lacked a statistical …

Reviewing the SmartPLS 4 software: the latest features and enhancements

JH Cheah, F Magno, F Cassia - 2024 - Springer
Partial least squares structural equation modeling (PLS-SEM) is a highly popular
multivariate data analysis method. The SmartPLS 3 software program helped many …

Going beyond the untold facts in PLS–SEM and moving forward

JF Hair, M Sarstedt, CM Ringle, PN Sharma… - European Journal of …, 2024 - emerald.com
Going beyond the untold facts in PLS–SEM and moving forward | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search Going …

On the role of partial least squares in path analysis for the social sciences

RD Cook, L Forzani - Journal of Business Research, 2023 - Elsevier
We describe the current and potential future roles for partial least squares (PLS) algorithms
in path analyses, guided by recent advances in envelope theory. After reviewing the present …

Emerging opportunities for information systems researchers to expand their PLS-SEM analytical toolbox

G Cepeda, JL Roldán, M Sabol, J Hair… - … Management & Data …, 2024 - emerald.com
Purpose Rigorous applications of analytical tools in information systems (IS) research are
important for develo** new knowledge and innovations in the field. Emerging tools …

“PLS-SEM: indeed a silver bullet”–retrospective observations and recent advances

M Sarstedt, JF Hair Jr, CM Ringle - Journal of Marketing theory and …, 2023 - Taylor & Francis
ABSTRACT In 2011, the Journal of Marketing Theory & Practice published “PLS-SEM:
Indeed a silver bullet,” which became a cornerstone contribution in marketing. Critical …

Should PLS become factor-based or should CB-SEM become composite-based? Both!

J Henseler, F Schuberth - European Journal of Information Systems, 2024 - Taylor & Francis
This paper critically discusses a recent EJIS paper entitled “Will PLS have to become factor-
based to survive and thrive?”, which laments that covariance-based structural equation …