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[HTML][HTML] Improving PLS-SEM use for business marketing research
A review of studies published in Industrial Marketing Management over the past two
decades and more shows that these studies not only used partial least squares structural …
decades and more shows that these studies not only used partial least squares structural …
PLS-SEM in information systems: seizing the opportunity and marching ahead full speed to adopt methodological updates
Purpose Expanded awareness and application of recent PLS-SEM reporting practices were
again called for by Hair (2022) in his PLS 2022 Keynote Address. This paper aims to …
again called for by Hair (2022) in his PLS 2022 Keynote Address. This paper aims to …
Progress in partial least squares structural equation modeling use in marketing research in the last decade
Partial least squares structural equation modeling (PLS‐SEM) is an essential element of
marketing researchers' methodological toolbox. During the last decade, the PLS‐SEM field …
marketing researchers' methodological toolbox. During the last decade, the PLS‐SEM field …
Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT
Purpose Researchers often stress the predictive goals of their partial least squares structural
equation modeling (PLS-SEM) analyses. However, the method has long lacked a statistical …
equation modeling (PLS-SEM) analyses. However, the method has long lacked a statistical …
Reviewing the SmartPLS 4 software: the latest features and enhancements
Partial least squares structural equation modeling (PLS-SEM) is a highly popular
multivariate data analysis method. The SmartPLS 3 software program helped many …
multivariate data analysis method. The SmartPLS 3 software program helped many …
Going beyond the untold facts in PLS–SEM and moving forward
Going beyond the untold facts in PLS–SEM and moving forward | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search Going …
journals Case studies Expert Briefings Open Access Publish with us Advanced search Going …
On the role of partial least squares in path analysis for the social sciences
We describe the current and potential future roles for partial least squares (PLS) algorithms
in path analyses, guided by recent advances in envelope theory. After reviewing the present …
in path analyses, guided by recent advances in envelope theory. After reviewing the present …
Emerging opportunities for information systems researchers to expand their PLS-SEM analytical toolbox
Purpose Rigorous applications of analytical tools in information systems (IS) research are
important for develo** new knowledge and innovations in the field. Emerging tools …
important for develo** new knowledge and innovations in the field. Emerging tools …
“PLS-SEM: indeed a silver bullet”–retrospective observations and recent advances
ABSTRACT In 2011, the Journal of Marketing Theory & Practice published “PLS-SEM:
Indeed a silver bullet,” which became a cornerstone contribution in marketing. Critical …
Indeed a silver bullet,” which became a cornerstone contribution in marketing. Critical …
Should PLS become factor-based or should CB-SEM become composite-based? Both!
This paper critically discusses a recent EJIS paper entitled “Will PLS have to become factor-
based to survive and thrive?”, which laments that covariance-based structural equation …
based to survive and thrive?”, which laments that covariance-based structural equation …