This study reviews the rich yet fragmented literature on digital transformation in the
hospitality industry. Using 2527 peer-reviewed English articles published between 2000 and …

Hotel selection on tourism websites has been a prevailing trend in traveling in recent years,
and selecting a suitable hotel is a high-risk decision for millions of tourists because of the …

Digital technologies have dramatically changed business practices and consumer buying
behavior. This study integrates artificial intelligence technology, consumer engagement on …

Online food delivery services are a growing sector of the hospitality industry. As such, it is
important to gain a better understanding of the factors that influence consumer attitudes and …

The mobile marketing is facing rapid technological advancement nowadays, and there is
growing literature on the effects of mobile applications, however, the role of branded …

This article aims to explore the key factors on e-commerce adoption from elements of social
psychology, such as attitude, subjective norms, perceived behavioral control, ease of use …

Purpose The purpose of this paper is to empirically examine the factors that influence a
consumer's attitude and intention to use mobile wallets using a sample representative of …

Online travel agencies (OTAs) are struggling to remain financially sustainable due to intense
competition. To overcome this challenge, OTAs need to better engage their customers by …

Virtual Reality (VR) has been regarded as a highly effective technology that enables people
to gain enjoyable and immersive information about museum collections. Drawing from the …

Online travel agencies (OTAs) are expanding their services to many segments of the travel
and tourism industry. While they are beneficial to travelers, OTAs also face a great deal of …