In order to achieve sustainable development to protect the environment and society, an
increasing number of scholars have conducted in-depth research on green marketing and …

Environmental deterioration brought about by consumers' non-feasible utilization pattern is
putting a pressure on the environment and is obstructing sustainable development. To …

This research examines the impact of green marketing and its factors on purchase intention
through green brand trust and image. It examines the correlation between six concepts …

The role of social media in promoting sustainable attitudes is currently understudied.
Underpinned by social learning theory, this study unveils the effect of social media usage …

This research aimed to investigate the antecedents of Malaysians purchase intention of
hybrid vehicles through the integration of the Norm Activation Model (NAM) and the Theory …

The transition towards a circular economy is a crucial issue to pursue a more sustainable
development. In this transition, consumers' comprehension and engagement are necessary …

The last few decades testify that consumers' concerns for healthier lifestyles and
environment care are driving forces for resha** food buying intentions and their …

Environmental degradation is increasingly attracting the attention of public opinion;
however, the rise in environmental concern is not accompanied by a parallel growth of …

Research on influence factors for green consumption has greatly advanced in recent years.
However, little research has explored the effect of consumers' environmental responsibility …

Several green consumer behaviour models have sought to explain the relationship between
green attitudes and individual behaviours interrelating with green consumption based on …