While the use of data in business-to-business marketing is not a new phenomenon, the
digitization and digitalization of business-to-business firms' business models have recently …

Social media are increasingly becoming a valuable tool for Business-to-Business (B2B)
organizations. However, social media research in B2B lacks a comprehensive overview …

The present study investigates the effect of the interaction between digitalization and
servitization on the financial performance of manufacturing companies. We challenge the …

In this paper, we explore how manufacturing firms and their customers co-create digital
service innovations in an attempt to address the digitalization paradox. We present empirical …

Industrial manufacturers are innovating their business models by shifting from selling
products to selling outcome‐based services, where the provider (manufacturer) guarantees …

Technologies like the Internet of Things (IoT) are offering new opportunities and posing
serious challenges to firms, forcing them to create entirely new business models, migrating …

Manufacturers increasingly look to digitalization to drive service growth. However, success is
far from guaranteed, and many firms focus too much on technology. Adopting a discovery …

Servitization and digitalization are two business model innovations that have affected
product companies. From the convergence of these two trends, digital servitization emerged …

Digitalization is viewed as a source of future competitiveness due to its potential for
unlocking new value-creation and revenue-generation opportunities. To profit from …

Purpose Innovative firms have rapidly developed artificial intelligence (AI) capabilities into
their service ecosystems, essentially changing perceptions of what is service quality and …