This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …

Food safety is a public health issue of paramount importance. In this regard, blockchain has
emerged as a promising technology that allows users to effectively and efficiently record the …

This research sought to investigate the relationships between hotel attributes, well-being
perceptions, attitudes, and brand loyalty in the hotel context considering the COVID-19 …

In this study, we investigate what factors are influential to customer satisfaction of paid
knowledge, especially among different customer segments, by integrating user activities on …

The COVID-19 pandemic restricts people's activities and makes consumer businesses
suffered. This study explored the relationship between the perceived severity of COVID-19 …

Consumers' online impulsive buying behavior has become more and more frequent in the
digital era. There is increasing concern regarding the adverse consequences that impulsive …

The services marketing literature has traditionally characterized intangibility as the most
critical distinction between services and goods, but in practice service production and …

While prevailing marketing practice is to encourage ever-stronger relationships between
consumers and brands, such relationships are rare, and many consumers are relationship …

Purpose The recent livestreaming commerce has magnified the role of influencer marketing,
where the influencers are partnering with brands for product promotion. This study examines …

Although personality is a key determinant of consumer purchasing decision making, the role
of personality traits in impulse buying and variety seeking is not conclusive. This research …