Is nothing like before? COVID-19–evoked changes to tourism destination social media communication

C Pachucki, R Grohs, U Scholl-Grissemann - Journal of Destination …, 2022‏ - Elsevier
The outbreak of COVID-19 has boosted the significance of social media for tourism
destinations. Therefore, this study investigates how and to what extent the pandemic has …

Pemilihan metode dan algoritma dalam analisis sentimen di media sosial: sistematic literature review

YA Singgalen - Journal of Information Systems and Informatics, 2021‏ - journal-isi.org
Metode Sistematic Literature Review (SLR) dapat digunakan untuk mengkaji suatu
persoalan secara mendalam dengan mengidentifikasi kesenjangan dari penelitian …

Examining thematic and emotional differences across Twitter, Reddit, and YouTube: The case of COVID-19 vaccine side effects

S Kwon, A Park - Computers in Human Behavior, 2023‏ - Elsevier
Social media discourse has become a key data source for understanding the public's
perception of, and sentiments during a public health crisis. However, given the different …

Consumer responses to brand communications involving COVID-19

A Hesse, F Niederle, L Schön… - Journal of Marketing …, 2021‏ - Taylor & Francis
Building on social distancing theories, we present how brands use social media content
involving COVID-19 and how consumers respond to it. Drawing from the literature on social …

That's the Press, Baby! How journalists co-create family business brands meanings: A mixed method analysis

F Mangiò, M Mismetti, E Lissana, D Andreini - Journal of Business …, 2023‏ - Elsevier
Drawing upon the thriving brand co-creation perspective, our study explores the co-creation
of family business brand (FBB) meanings with external stakeholders. Through a mixed …

Brand heritage on Twitter: a text-mining stereotype content perspective

L Mähnert, C Meyer, UR Orth, GM Rose - Journal of Product & Brand …, 2024‏ - emerald.com
Purpose The purpose of this paper is to examine how users on social media view brands
with a heritage. Consumers commonly post opinions and accounts of their experiences with …

How persuasive is woke brand communication on social media? Evidence from a consumer engagement analysis on Facebook

F Mangiò, G Pedeliento, D Andreini… - Journal of Brand …, 2024‏ - Springer
Brands are increasingly required to be 'woke'and communicate their stance on various
divisive sociopolitical issues and to do so particularly on social media platforms. However …

To be (family) or not to be (family): the familiness effect over brand authenticity posts on social media and consumer engagement relationship

A Bargoni, J Ballerini, D Vrontis… - Journal of Product & Brand …, 2022‏ - emerald.com
Purpose This paper aims to explore the impact of brand authenticity dimensions (ie
aesthetic, symbolism, heritage, originality, quality commitment and virtue) on consumer …

How nostalgia in advertising increases brand love: a cross-country study

S Grappi, V Pauwels, G Pedeliento… - Journal of Product & …, 2024‏ - emerald.com
Purpose This paper aims to investigate the extent to which nostalgic advertising can foster
brand love. It examines the effects of two common forms of nostalgia in advertising–that is …

[HTML][HTML] A hybrid SEM-neural network modeling of quality of M-commerce services under the impact of the COVID-19 pandemic

A Mehedintu, G Soava - Electronics, 2022‏ - mdpi.com
The research purpose is to contribute to the understanding of the COVID-19 pandemic
impact on the intensification of commercial transactions on the mobile channel (m …