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Is nothing like before? COVID-19–evoked changes to tourism destination social media communication
The outbreak of COVID-19 has boosted the significance of social media for tourism
destinations. Therefore, this study investigates how and to what extent the pandemic has …
destinations. Therefore, this study investigates how and to what extent the pandemic has …
Pemilihan metode dan algoritma dalam analisis sentimen di media sosial: sistematic literature review
Metode Sistematic Literature Review (SLR) dapat digunakan untuk mengkaji suatu
persoalan secara mendalam dengan mengidentifikasi kesenjangan dari penelitian …
persoalan secara mendalam dengan mengidentifikasi kesenjangan dari penelitian …
Examining thematic and emotional differences across Twitter, Reddit, and YouTube: The case of COVID-19 vaccine side effects
Social media discourse has become a key data source for understanding the public's
perception of, and sentiments during a public health crisis. However, given the different …
perception of, and sentiments during a public health crisis. However, given the different …
Consumer responses to brand communications involving COVID-19
Building on social distancing theories, we present how brands use social media content
involving COVID-19 and how consumers respond to it. Drawing from the literature on social …
involving COVID-19 and how consumers respond to it. Drawing from the literature on social …
That's the Press, Baby! How journalists co-create family business brands meanings: A mixed method analysis
Drawing upon the thriving brand co-creation perspective, our study explores the co-creation
of family business brand (FBB) meanings with external stakeholders. Through a mixed …
of family business brand (FBB) meanings with external stakeholders. Through a mixed …
Brand heritage on Twitter: a text-mining stereotype content perspective
Purpose The purpose of this paper is to examine how users on social media view brands
with a heritage. Consumers commonly post opinions and accounts of their experiences with …
with a heritage. Consumers commonly post opinions and accounts of their experiences with …
How persuasive is woke brand communication on social media? Evidence from a consumer engagement analysis on Facebook
Brands are increasingly required to be 'woke'and communicate their stance on various
divisive sociopolitical issues and to do so particularly on social media platforms. However …
divisive sociopolitical issues and to do so particularly on social media platforms. However …
To be (family) or not to be (family): the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Purpose This paper aims to explore the impact of brand authenticity dimensions (ie
aesthetic, symbolism, heritage, originality, quality commitment and virtue) on consumer …
aesthetic, symbolism, heritage, originality, quality commitment and virtue) on consumer …
How nostalgia in advertising increases brand love: a cross-country study
Purpose This paper aims to investigate the extent to which nostalgic advertising can foster
brand love. It examines the effects of two common forms of nostalgia in advertising–that is …
brand love. It examines the effects of two common forms of nostalgia in advertising–that is …
[HTML][HTML] A hybrid SEM-neural network modeling of quality of M-commerce services under the impact of the COVID-19 pandemic
The research purpose is to contribute to the understanding of the COVID-19 pandemic
impact on the intensification of commercial transactions on the mobile channel (m …
impact on the intensification of commercial transactions on the mobile channel (m …