This study investigates the antecedents and consequences of brand satisfaction with the
moderating role of type of barista. For this, data were collected from customers who used a …

This study aimed to investigate the impacts of COVID-19 on the hospitality industry. We
examined the interplay between consumers' fear and uncertainty of COVID-19, their trust in …

Consumers' interest is accelerating toward environmentally sustainable products, which are
commonly known as green products. Companies use greenwash to attract environmentally …

Purpose Satisfaction and loyalty as vital and strategic concepts in the marketing literature
are highly important to companies and marketers. The review of the existing literature …

The objective of this study is to examine the impact of service quality by adopting AIRQUAL
model and price on passengers' loyalty through the linkage of passengers' satisfaction …

Although the interplay of social media marketing (SMM) on brand image and purchase
intention has been studied extensively, insights into the link between these variables in the …

The international growth of medical tourism requires hospital operators to adopt effective
marketing practices to ensure survival and competitiveness. Although there is a burgeoning …

Instagram is used as an effective and visual marketing channel for building brand equity in
the minds of consumers. Therefore, this study aims to classify Instagram marketing activities …

Social media marketing is crucial to the development of internet celebrity restaurants.
However, there is a research gap on the relationship between social media types and …

Value co-creation has become an essential strategy in business that encourages customer
involvement in creating products that meet customer demands and have superior value …